Web Excellence Awards
Advertising & Marketing
In the Advertising & Marketing category, the focus is on strategic communication methods used to promote products or services to specific audiences. Key characteristics include creativity, timeliness, targeting, consistency, and measurability. Advertising serves to inform and persuade consumers, leveraging various media formats to enhance brand recognition and drive consumer behavior.
312 winners in Advertising & Marketing, recognized by the Web Excellence Awards.
The marketing efforts produced remarkable results: – The Cost Per Install (CPI) remained below $1, indicating cost-effective user acquisition. – The average spend per paying user exceeded $12, showcasing a strong monetization strategy. – The successful GTM strategy and effective social media campaigns contributed significantly to driving downloads and user
Digital Revival: How SEO Transformed a Traditional Greeting Card Brand When Leanin’ Tree partnered with Volume Nine, they faced a significant challenge: despite offering beautifully crafted, American-made greeting cards backed by decades of craftsmanship, their e-commerce revenue was steadily declining as online competition intensified. Their website struggled to attract shoppers
Legal Excellence Amplified: How Integrated Digital Marketing Transformed a Boutique Law Firm When Whitcomb Selinsky PC partnered with Volume Nine, they were facing a common challenge for specialized law firms: fragmented digital marketing efforts that resulted in inconsistent lead flow. Despite offering extensive expertise in personal injury, employment litigation, government
Our team supported Winelivery (the market lead in beverages delivery in Italy) to achieve historical growth during the low seasonality. Winelivery, a beverage delivery mobile-first. business, has grown massively during COVID-19, however, historically, Summer has been low season for the company, delivering negative digits growth. The REPLUG team took advantage of one-of-a-kind offline event,
Social Firm partnered with Libertas Wealth Management, one of Central Ohio’s premier fiduciary advisory firms, to create a comprehensive digital transformation that would differentiate them in a crowded marketplace. Facing the challenge of communicating their unique fiduciary commitment to high-net-worth business owners and executives, we developed an integrated strategy that
Lilly Pulitzer, the iconic American heritage brand, turned to PMG to help refresh the brand for a new generation of originals—sunny-spirited women of all ages and backgrounds. Known for its vibrant and rebellious spirit, inspired by their trailblazing founder, Lilly Pulitzer wanted to reestablish the brand’s relevancy with a new
In September 2020 we started SEO services for an oral surgeon located in Charlotte, North Carolina. They were receiving a spike of organic traffic to their website since March of 2020, but they were not receiving many leads. We performed an audit and found that most of the organic traffic
Love, Colorado reimagines how a university system communicates its value by starting with a simple question: What do you love about Colorado? The University of Colorado System responded with a digital storytelling campaign that connects Coloradans’ passion for their state with CU’s four-campus impact on the landscapes, communities, and innovations
Mutatio created the advertising campaign for The Culcheth Arms’ Provence Rosé Discovery Event, designing a collection of premium promotional assets inspired by the elegance of the South of France. Combining sophisticated typography, luxury imagery and a cohesive visual identity, the campaign generated interest across social media and encouraged ticket bookings
Who Are They? A boat trip company launching from St Ives Bay, Hayle and Penzance in Cornwall. Offering fun and educational trips around the Cornish Coast. They are certain to operate in a safe, environmentally-conscious and responsible manner. Their crew are committed to offering the highest quality service, with Captain
The Mardi Gras School of Cooking has taught hands-on Cajun and Creole cooking in New Orleans for almost 40 years. It had the reputation and the product. What it did not have was a digital presence that could sell either one. Get Online NOLA rebuilt the marketing strategy to function
As AI driven search platforms such as ChatGPT, Google AI Overviews, and Gemini reshape how buyers discover vendors, many companies are realizing they are invisible during the earliest stage of the buying journey. A regional managed services provider serving Florida faced exactly this challenge. Despite strong technical expertise and a
MarketingCloudFX is a proprietary tool that allows our clients to make the most of their marketing campaign. With a suite of tools designed to track and monitor leads, clients can rest assured that every dollar is well-spent. Tools include: LeadManagerFX, CallTrackerFX, CompanyTrackerFX, LeadNurtureFX, ReviewBoostFX, and more. MarketingCloudFX uses artificial intelligence
For over 175 years, Märklin has stood for precision craftsmanship, childhood wonder, and the enduring magic of model railways. To connect this legacy with a new generation of enthusiasts, and to re-engage loyal fans, Märklin partnered with KlickPiloten GmbH for the annual Winterkampagne, a seasonal performance marketing campaign spanning Germany,
Introducing a comprehensive brand development portfolio, a testament to a company’s commitment to exceptional branding and design. This portfolio highlights their expertise in transforming concepts into champion brands. Brand Concept and Identity: Showcasing the journey from logos to lasting impressions, building brands that stand out. Marketing Collateral: From business cards
With the creative concept for Valvoline EMEA: Hands that keep us moving forward, we wanted to show mechanics’ experience, dedication, craft, and skills through stories about their hands – to show how similar or different European mechanics are. We included mechanics from 9 European countries – presented through photos of
This award celebrates the collaborative efforts between MEDLIFE and Hive Digital to drive meaningful digital growth. Together, we developed and implemented a cohesive SEO and content strategy that enhanced MEDLIFE’s online presence while staying true to their mission. By leveraging MEDLIFE’s in-house expertise and aligning it with strategic guidance, the
For 37 years, MetroPlusHealth has prioritized taking a holistic approach to caring for our members, and our new branded website was created to reflect that. We will continue to provide New Yorkers with access to health and other essential services needed to live their best lives without suffering financial hardship.
Mike’s Carpet Discounter is a Melbourne based flooring and window covering distributor and installation provider. Our journey with Mike’s started in 2011, where they signed up for one of our basic packages that allocated 16 keywords to be optimised on all facets of their digital presence. With the growth and revenue
In a fiercely competitive car-sharing market, Admiral Media redefined performance marketing for Miles Mobility. Leveraging ‘Google’s Smart Bidding’, we delivered a significant shift in user acquisition. Our custom Web-to-App strategy soared beyond traditional methods, resulting in a 260% surge in conversions while decreasing acquisition costs by 25%. This case is
MMG‘s new brand is a creative Ode to Elon, harnessing Brad’s technology roots from being one of the first IT support staff at early PayPal, tying in his Monstrous approach to “Monster Creative Management.” MMG displays visual talents, thinking outside of the normal box in brand storytelling and crafting a
Mosaic by Lavazza required a digital home as innovative as its coffee. Our solution was a visually immersive microsite that blended Italian heritage with Australian coffee culture while driving exceptional business results. The site—Lavazza‘s first-ever sub-brand created entirely outside Italy—features stunning collaborations with Australian artists, dynamic QR code technology, and
This page features our must-see infographic of the Local Landing Page Template, available for free here. Wiideman Consulting Group conducted a study of over 300 top-ranking multi-location brands. From that revealing data, we have created a comprehensive visual guide and informational landing page to walk brands through the essentials of How to
MultiPolls is a mobile app that rewards users for completing quick and engaging surveys. Initially reliant on Google Ads as its sole user acquisition channel, the app struggled to scale profitably and lacked the infrastructure to measure long-term performance effectively. REPLUG was brought in to rebuild MultiPolls’ growth engine from
MURAL is a digital workspace designed to support creative visual collaboration. Different from online whiteboarding and design software, the MURAL® platform transforms teamwork by making meetings and workshops interactive experiences designed for problem-solving, play, and imagination. The company currently supports over 90% of Fortune 100 and employs over 800 people, all working remotely
Over 200% quarter-over-quarter jump in leads! Intero Digital helped MyComputerCareer improve their lead quality, generate more high-quality leads, and decrease the cost per lead. MyComputerCareer‘s Cyber Warrior Program works to put IT students on the path toward a cybersecurity job in just a few months. In March 2023, the company
The integrated strategy aims at positioning Naturelize among the competitors who are historically more rooted in the territory, focusing on the distinctive elements and creating contents for both b2b and b2c targets. The integrated strategy generated a deep involvement of professionals who, once converted into customers, were “nourished” and elected
Navigate Life Texas needed help gaining more newsletter subscribers. This campaign boosted brand awareness and gained new subscribers by implementing impactful videos, moving images, and meaningful copy. Navigate Life Texas (NLT) launched a campaign to get more newsletter subscribers. The campaign had two goals: Increase the number of newsletter subscribers
This video is one of three online video advertisements created to inform consumers of new product innovations from Fresh Express.
In 2024, the North Fort Bend Water Authority (NFBWA) partnered with Mighty Citizen to launch a year-long marketing initiative designed to deepen engagement with key audiences—water providers, HOAs, and residents in the North Fort Bendarea. Our goal was to increase awareness around critical water initiatives and inspire meaningful action through