Leveraging Offline Events to Increase In-App Conversions

Website | Integrated Campaign, Mobile Advertising

Our team supported Winelivery (the market lead in beverages delivery in Italy) to achieve historical growth during the low seasonality.

Winelivery, a beverage delivery mobile-first. business, has grown massively during COVID-19, however, historically, Summer has been low season for the company, delivering negative digits growth. The REPLUG team took advantage of one-of-a-kind offline event, the EURO CUP 2020, to create an integrated communication strategy that would focus on paid user acquisition, retargeting and retention channels (push notification, emails and in-app messages).

The results achieved have been incredibly high, so much so that the company so growth even compared to the high season.

Credits

> Winelivery
> REPLUG

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