Mutatio created the advertising campaign for The Culcheth Arms’ Provence Rosé Discovery Event, designing a collection of premium promotional assets inspired by the elegance of the South of France. Combining sophisticated typography, luxury imagery and a cohesive visual identity, the campaign generated interest across social media and encouraged ticket bookings by showcasing the experience rather than simply promoting the date.
The Culcheth Arms wanted to launch a summer wine discovery event that felt more like a luxury experience than a traditional tasting evening. The brief was an advertising campaign that immediately communicated elegance, exclusivity and the atmosphere guests could expect, while driving awareness and ticket sales.
The agency developed a premium visual identity inspired by Provence, combining refined typography, warm natural colour palettes and authentic lifestyle imagery featuring rosé wines served over ice. Rather than focusing purely on event information, the design immersed viewers in the experience and encouraged them to imagine themselves attending.
The campaign ran across digital marketing channels and social media, creating a consistent, recognisable identity that helped the event stand out from typical hospitality promotions. By balancing clear communication with aspirational creative direction, it lifted the venue’s marketing and positioned the Provence Rosé Discovery Event as a stylish seasonal experience worth booking.
