The integrated strategy aims at positioning Naturelize among the competitors who are historically more rooted in the territory, focusing on the distinctive elements and creating contents for both b2b and b2c targets. The integrated strategy generated a deep involvement of professionals who, once converted into customers, were “nourished” and elected as ambassadors and state product quality and safety for end users. Naturelize achieved a 50% increase in revenue despite entry barriers.

> Naturelize by Brandstorm