Web Excellence Awards
Advertising & Marketing
In the Advertising & Marketing category, the focus is on strategic communication methods used to promote products or services to specific audiences. Key characteristics include creativity, timeliness, targeting, consistency, and measurability. Advertising serves to inform and persuade consumers, leveraging various media formats to enhance brand recognition and drive consumer behavior.
312 winners in Advertising & Marketing, recognized by the Web Excellence Awards.
Through a close collaborative partnership, Idea Lab Digital and honeygrow are maximizing engagement through a strategic Location Based digital campaign. Daily campaign evaluation and enhancement are at the core of this campaign’s success. The brand name honeygrow is a play on the phrase “honest eating + growing local”, and the
Developing a digital marketing strategy, using various techniques and trends in the culinary photography, in order to build brand identity and create top-of-mind awareness for the Bulgarian brand “Kozarev“. See how we created consistent and engaging content, presenting not only the high quality of the products and different suggestions for
Home Buying companies focus on “cash now” as a message. When hundreds of companies do this, how do we make Housemax stand out? We do so by building trust and showing consumers how easy the Home Selling process can be. This is done visually through video and photography on the Housemax
During the website redesign of Silk in Canada in 2020, we needed a strong SEO strategy to increase organic traffic. We conducted a keyword study to identify key opportunities, selected relevant keywords for each page and made sure every technical factor was respected after the launch. Then, monthly actions including on-site product
Figmints created a new website to showcase POC’s vision, and helped implement a marketing strategy for the Transform RI Scholarship event. This is a scholarship that provides Rhode Islanders with the opportunity to learn skills in business and entrepreneurship and help them with the transition from college to career. As part
Harnessing the power of personalization, we created an innovative cart abandonment campaign for our client Humanscale. We crafted designs that captivate and convert by intertwining each product’s unique design stories with eco-conscious visuals and powerful social proof.
From 113 to 403 Leads: How Strategic Targeting Turned a $15K Budget Into $3.6M in Revenue HWH Environmental needed more than leads—they needed the right leads. With a modest quarterly budget, they challenged us to more than triple their Texas-based hazardous waste disposal inquiries in a single year. We started
HYPOXI Australia wanted to acquire a steady stream of quality leads for their 50+ individual studios across the States of NSW, QLD, VIC, SA, and WA to help ensure their continued business growth. In a crowded market such as the Health and Fitness industry, we understood that our ability to connect
Icaro Tea is a local Yerba maté tea company based in Baltimore, Maryland. This landing page was built to accompany the remarketing effort for paid search and paid social. We wanted to nurture an already warm audience further down the funnel by introducing a new tea flavor that was both
As of 2026, user behavior has fundamentally shifted from traditional list-based search results to AI-powered answer engines like ChatGPT and Google Gemini. For brands in high-competition outdoor markets, visibility no longer just means ranking—it means being cited as a “truth source” by Large Language Models (LLMs). Business Impact & Competitive
For the launching of its IT Bag 1440, IKKS has wanted an innovative digital concept, which strikes the mind and arouses emotion. We came up with a concept that uses the geek and nerdy codes of pop culture. With an ultra interactive and playful campaign, users are invited to participate and
JK Premier Marketing has been honored with the Web Excellence Award for Marketing Effectiveness, thanks to their standout campaign for National Van Lines, which revolutionized how military families approach relocations. This campaign showcased the benefits of the Personal Procured Move (PPM) program, emphasizing control, financial incentives, and flexibility in the
Schulthess has been the pioneer for washing technology in Switzerland for over 175 years. ROSAROT was allowed to create the entire digital branding including a new claim. The agency didn’t only consolidate “Dreht vor Freude” (Translation: “Spinning for joy”) as a new brand promise, but also based the entire philosophy
Spatial Future, previously an architectural firm, came to us for a rebranding project and marketing launch to expand their services with their new design, build and interiors offering. We developed a new brand identity to encompass both their architectural experience and their new vision for self-builds and renovations. We carried
Fix Dental has been a long-running client of BFJ Media since 2017. As a Dental Clinic based in Mount Gravatt, their goal has been to provide high-quality dental work for their patients at affordable prices with manageable payment plans. After working closely with the brand for 6 years on SEO
ICICI – India’s top private bank wished to change the way their customers perceived their credit card offerings. In pursuit of better customer connection and sales, they reached out to Aarts. We assessed the performance and experiential issues in their existing web pages and redesigned for all of the credit cards,
Ira Auto Group partnered with Matthew Slater, a former football player of the New England Patriots. His 16-year career is filled with accolades on and off the field, being selected for the Pro Bowl for 10 years and being the founder of the Slater Family Foundation. In November, the team
The Smarketers specialize in integrating AI-powered tools to transform traditional marketing into data-driven, intelligent operations. For ISP Schools, they implemented comprehensive HubSpot onboarding and automations, streamlined CRM usage, aligned sales and marketing teams, and optimized lead and prospect workflows. In addition, advanced AI-driven lead scoring and predictive models were developed,
Jani-King Australia is one of the country’s largest commercial cleaning franchise networks, operating a complex dual-audience model that must simultaneously attract commercial clients and new franchisees. Excite Media developed a five-pillar SEO strategy targeting both sides of this push-pull dynamic — covering service page optimisation, location page expansion, topical authority
Dad-Inspired Gifts With Great Taste + A New Product Launch Coming off the successful launch and Black Friday/Christmas campaign we did with Jerky in a Box, we got to work on concepting for Father’s Day. (Because what’s Father’s Day without delicious jerky, right?) Jerky in A Box wanted to further increase their customer
Discover the insightful approach of Digitad in the Clarins Joli Rouge campaign. Focused on authenticity and audience connection, our strategy across Snapchat, TikTok, Meta, YouTube and Teads achieved notable results: 8 million impressions, 650,000 video views, and 50,000 clicks. This campaign reflects our dedication to impactful, engaging digital marketing, balancing
Jumping House is the first indoor trampoline park in Cluj-Napoca, Romania. It needs to connect more with teenagers and young people. All brand communication uses strong statements and a grungy typeface that screams urban. The neon green pops your eyes out and black offers a strong balancing contrast. The branded
Ignite Digital grew visits, lead form fill outs & phone calls to a local Bathroom Supplier store in New Jersey. Ignite Digital grew Just Bathrooms’ conversion volume 316% from Q1 to Q4. Ignite Digital gained 1,769 additional conversions in Q3 & Q4 in comparison to Q1 & Q2. Ignite Digital
We work with K1 Speed across each of its 42 franchises to create monthly marketing ideas that will connect with customers and become news drivers for media as a way to promote their brand and monthly specials. We drove ideas for broadcast, print and even motor press guilds to come
Main target was to create organic leads through the website for promoting the booking of the place for events, weddings etc. We had over 200 leads from 1/1/21 to 31/12/21.
KEEPERsport’s Paid Search Success Story In a dynamic and competitive market, KEEPERsport in cooperation with KlickPiloten Digital-Marketing Agency faced the challenge of driving overall revenue and ROAS growth across multiple countries. Starting with just four markets in 2021, we strategically expanded our Google Ads Paid Search and Shopping campaigns to
We ran an integrated campaign featuring social media, marketing automation, and email marketing for a client. The campaign started with a social media paid advertising campaign pushing to a landing page. The landing page had a 33% conversion rate and the campaign generated $1.9 million in 4 months with a
Shooter is the most popular VR gaming genre. Even if a game is rated T (suitable for teens), it will still have violence, obscene language, and gore. Are we happy that VR gaming content created today is predominantly violent? VR should convey universal human values: family leisure, healthy competition, active
Marketing experts fueled by creativity, driven by strategy We pride ourselves on being the best marketing experts to help you build your brand while maximizing the potential of your business on multiple platforms. Our team exists to help your business thrive through world-class creative and marketing tactics that are insight-driven
OMH Digital GmbH proudly presents the Kompetenz gGmbH website relaunch. Our process focused on UX/UI, seamless migration, page speed optimization, and Google Analytics integration. We prioritized responsive design, SEO, accessible language, and stringent DSGVO compliance. The site boasts robust IT security for this non-profit organisation page, ensuring a cutting-edge, secure,