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Web Excellence Awards

Advertising & Marketing

In the Advertising & Marketing category, the focus is on strategic communication methods used to promote products or services to specific audiences. Key characteristics include creativity, timeliness, targeting, consistency, and measurability. Advertising serves to inform and persuade consumers, leveraging various media formats to enhance brand recognition and drive consumer behavior.
312 winners in Advertising & Marketing, recognized by the Web Excellence Awards.
  • Subcategories (44)
  • The client was grappling with a significant SEO issue that was hampering their visibility on search engine result pages. Their website was bloated with numerous ’empty’ product pages, which had previously hosted products, but were now devoid of valuable content. This excess number of product pages was leading to issues
    OJ Pippin Homes is a family-owned Queensland builder with a goal to build 100 homes a year. They were only reaching 60, held back by a sales pipeline of just 2 to 3 enquiries per week and a marketing approach that led with features instead of the customer. When they
    We set up and manage your online presence, so you can focus on running your business while staying connected to your customers on today’s most popular social media and review sites.
    To launch Hart House, Kevin Hart’s plant-based restaurant chain, we created strange and exciting new cravings in the mouths of meat-lovers. OnlyPlants (an OnlyFans parody) features saucy innuendos and plant-based menu items seductively baring it all.
    We created an interactive Calculator to highlight savings and a real-time Sticky Note board to showcase what clients love about the brand. Both build on Flutter with Onstar brand guidelines and provide slick, professional touchpoints for the OnStar brand.
    This social media campaign was developed for Orange County Health Care Agency to educate and increase awareness among Orange County teens about the dangers of misusing prescription opioids. These short, eye-catching video ads are designed with an authentic style — looking like something teens would make and upload themselves on social media
    Limes become loudness! That’s the fact, when leftovers become Swiss biogas, a renewable energy. For this, the Zurich agency ROSAROT visually combined biogenic waste with an energy form that could be generated. The campaign was launched at events such as street food festivals and open airs, where leftovers were collected. Everything linked on a
    The project orthopaede.com demonstrates outstanding performance in search engine optimization within the competitive healthcare niche. Through a strategic and data-driven SEO campaign, we successfully positioned five primary keywords at the #1 ranking on Google, including high-traffic terms directly related to orthopedic services. Additionally, over 20 other highly relevant keywords are
    Padrino is a local courier service with many years of experience. They decided to expand their range of services and launched a food delivery app. The next level of their business development required brand improvement and a more professional approach to the previous visual identity. This is how we have done
    Hive Digital’s Google Ad and landing page optimizations have lead to a substantial increase in CTR, Pages per Session, Session Duration and Conversion YoY.
    The Pennsylvania Association of Realtors® (PAR) came to Mile6 with a content-rich website whose accumulated resources had outgrown the architecture holding them. PAR’s membership spans Realtors® at every career stage, and the website needed to work for all of them. Mile6 started with an in-depth strategy phase, which defined seven
    Moving a law firm from one identity to another is a high-stakes exercise, particularly in criminal law, where trust and authority have to be established at the exact moment someone needs urgent legal help. When Pascoe Law emerged from Fuller and White Solicitors, the firm needed more than a rebrand.
    Paulaner is one of the world’s oldest Bavarian breweries, with over 400 years of heritage. But in today’s market, legacy alone is not enough—especially when trying to connect with younger, social-first American audiences. Paulaner USA partnered with SLT Consulting (SLTC) to redefine its presence on social media, shifting from a
    PayrollPlus, a Swiss-based salary platform for SMEs and freelancers, simplifies HR and payroll by integrating payroll accounting, insurance, and compliance into one easy-to-use digital service. In 2024, PayrollPlus partnered with R17 Ventures for a proof of concept to see the impact of performance marketing on their business. The marketing strategy
    In celebration of the classics Nowruz: one of the world’s most ancient celebrations. The secret of its permanence: renewal and innovation. We paid homage to these classics by filming using techniques dating back to their birth. Also, in honor of the occasion of Nowruz, we set them among the classic
    Orbit Media worked with Plum Diamonds on SEO, increasing sales by 700% in just six months. Plum crafts premium lab-grown diamond engagement rings and jewelry without compromising quality, beauty, or ethics. Three diamond engagement rings with gold bands displayed in a velvet-lined box. The Challenge Getting in front of right-fit
    The Brewers Association of Serbia (BAS) brings together the three leading breweries in the country to create a favorable and sustainable environment for the growth and development of the brewing industry. Considering that their Facebook and Instagram pages were inactive, with just over 2K followers, our task was to improve
    The Roost often helps Newcastle feel like home for our international members. For English-born graphic designer Lisa Halliwell, the strong community feel in the co-working space was a huge draw. This interview with graphic designer Lisa Halliwell is a good example of the work we’ve done to help support the
    In March, as a global pandemic took over our lives, nearly the entire world was ordered to Shelter in Place. As a result, every major conference, convention, business meeting, seminar, symposium and workplace get together had one of two options: Either cancel / reschedule the event, or find a way
    Our Results This Year: Total Keywords 571 – 2789, 388.44% increase Page 1 Keywords 29 – 377, 1200% increase Organic Traffic 3,342 – 206,705 6,085.07% increase Winston Digital is a full-service digital marketing agency providing SEO, PPC, and Web Design services for clients across a multitude of verticals, with a focus
    Brandstorm‘s goal is to promote Naples as the perfect destination for Congress, Conferences and Incentive activities highlighting the distinctive features and the lesser-known facets that could serve as pivotal decision-making factors for event organizers. The cumulative impact of these strategic endeavors was significant, resulting in heightened visibility for the destination
    Turning workplace vending from operational headache to employee satisfaction driver—like a pro. When every competitor screams “FREE VENDING MACHINE!”, how do you stand out? For Provender, the answer wasn’t shouting louder—it was strategic reinvention. Starting with a website scoring just 13.5/60 on brand assessment and 45.3% junk lead rates, we
    PUR is a Cold Pressed Juice company that offers a variety of immunity boosting raw juice cleansers. These ads are tailored towards individuals who are seeking to improve their health journey. The top-of-funnel ads feature a Shop Now call-to-action and highlight benefits such as boosted immunity and shipping. The bottom-of-funnel
    Explore how PURE Dating App‘s reached new records! See how their collaboration with Admiral Media led to smarter strategies, significantly lowering CPI and boosting D7 ROAS. This concise case study reveals the subtle yet impactful steps that propelled PURE’s success in the competitive app-dating arena.
    By blending clean, modern design with a data-driven SEO strategy, Quest transformed its website into a performance powerhouse built for both beauty and usability. The new design emphasizes simplicity and clarity, featuring white space and Quest’s signature red and blue palette as a visual nod to the movement and purity
    CAPSBOLD‘s dynamic 360-marketing campaign and creative concepts helped to increase sales at the Reflect Festival by 57% and boosted brand awareness in the EMEA region. The mission of CAPSBOLD was both complex and challenging: within just four months, we needed to attract thousands of attendees to the Reflect Festival, boost
    Worpartners has had one singular aim: to help clients create vibrant workplaces where every employee can maintain their physical and emotional health. With Workpartners, your employees can contribute their full potential to ensure your company’s success and their sense of engagement and fulfillment at work.
    When we teamed up with Regal Rexnord to showcase their new SealMaster Stainless Steel Gold Mounted Ball Bearings, we wanted to communicate how the tough, durable exterior works seamlessly with the beautifully and meticulously designed inner workings to produce a high-quality product that can withstand any environment. With CGI and an incredibly
    In the 20+ years since its inception, SurveyMonkey defined a business category, helping people answer 55 billion questions and spreading the power of feedback across the world. But as the business evolved and its portfolio expanded, there was a need to rebrand the company under a new name that emboldens
    BlueLinx is America’s leading building products distributor, and they came to Dragon Army with a new vision for driving thier success forward. We initiated an expansive rebrand for BlueLinx that encompassed a full rethinking of their verbal and visual identity. Our research-driven strategy included extensive stakeholder interviews, surveys, and market research. We took those insights