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Web Excellence Awards

Advertising & Marketing

In the Advertising & Marketing category, the focus is on strategic communication methods used to promote products or services to specific audiences. Key characteristics include creativity, timeliness, targeting, consistency, and measurability. Advertising serves to inform and persuade consumers, leveraging various media formats to enhance brand recognition and drive consumer behavior.
312 winners in Advertising & Marketing, recognized by the Web Excellence Awards.
  • Subcategories (44)
  • Orbit’s SEO efforts to enhance Federal Signal’s site performance, organic traffic and conversions have resulted in significant improvements. Increased organic traffic: 17% QoQ Increased organic conversions: 59% QoQ 33.6% increase in referring domains YoY 10% increase in keywords in the top 3 ranking positions We are proud to be contributing
    Feeding America is the largest domestic hunger organization, made up of a network of 200 food banks. Together, they feed more than 46 million people through food pantries and local food programs, and also advocate for programs that help families in need of meals and food assistance programs. With unemployment
    In conclusion, Smith & Quinn was able to achieve a 689% ROAS by optimizing their Google Search campaigns and implementing strong geo-targeting using optimized keyword strategies. By partnering with a Hive Digital, they were able to find a new and effective digital marketing strategy that helped them stand out in a crowded online
    Most cannabis brands cannot run direct-response ads on Meta. No product photos, no “buy now” language, no standard retargeting, and one compliance misstep can mean a permanently suspended account. Cannabis Creative Group built a Meta advertising program for Fine Fettle, an 11-location multi-state dispensary operator across Connecticut and Massachusetts, that
    As the first platform of its kind, the Finfluencer Awards celebrates the most influential voices in finance, offering a dynamic space where brands can discover top financial influencers. Designed and built with creativity, innovation, and a deep understanding of user experience, this site is a powerful tool for the financial
    Flash Motors specialises in designing innovative electric scooters, blending innovative technology with user-friendly design. In this case study, we explore our collaboration with Flash Motors to produce two 30-second 3D product animations in 4K resolution, showcasing the innovative Infinity X scooter and their unique e-scooter controller technology. Our task was
    Flat World Global Solutions combines deep industry expertise and cutting-edge technology to help its clients keep their supply chains moving forward. But in a saturated market like logistics, the company needed standout advertising to help reach its target audience, and provide numerous brand touch points to keep Flat World top-of-mind.
    fliggs Mobile is redefining the U.S. telecom experience by pairing flexible 5G mobile plans with Web3 rewards, giving users Bitcoin cashback, digital IDs, and exclusive perks. To launch in a saturated market, they partnered with our team to craft a complete pre-launch and go-to-market strategy focused on rapid growth and
    Flitz is a heritage brand trusted by enthusiasts in automotive, marine, and home care—but its digital experience no longer reflected the quality of the product. Sōsh partnered with Flitz to rebuild the brand’s online presence and construct a modern, high-performing e-commerce system. We began with a full website transformation: reorganizing
    Folderly. Folderly offers a one-stop-shop solution that covers all aspects of email deliverability. Boost your inbox rate, analyze email content, and maintain mailbox health – all in one platform. Folderly is an all-in-one platform for email deliverability that leverages Artificial Intelligence (AI) solutions to optimize the performance of email campaigns. The
    Ford Motor Company is a top vehicle manufacturer in the United States, founded more than 120 years ago. The Ford brand is best known for pickup trucks, the Bronco, and the beloved Mustang. In addition to the vehicles themselves, Ford sells accessories for each of those vehicles and maintains an
    Alderwood Psychological Services partnered with Volume Nine to move beyond referral-only growth. Together they built trackable SEO, local search, and AI visibility strategies that grew leads 59% in four months and put the practice in front of families searching on Google and in AI tools like ChatGPT.
    As AI Overviews reshape how patients learn about and understand their medical conditions, The Loop Marketing worked with CORE Orthopedics to optimize existing content for AI visibility. The team restructured and edited three blogs focused on Carpal Tunnel, Herniated Discs, and Post-Surgery Bruising, applying E-E-A-T best practices and using easily
    frsh is a modern fluoride-free oral care brand that positions itself at the intersection of wellness and everyday self-care. To translate this into paid performance, frsh partnered with R17 Ventures AG to develop a data-driven Meta Ads strategy that balanced education, lifestyle relevance, and conversion. The campaign focused on targeting
    We successfully managed to scale Inshallah (a dating app for single Muslims) into the French Market, using AI-generated translations and lip sync. We were able to identify which were the most relevant messages for the French audience and unlocked the best-performing combination for that segment.
    The Giants of Africa Festival 2023 brought together 250 youths from 16 African countries for a groundbreaking celebration of basketball, culture, and empowerment. The accompanying social media campaign organically extended the festival’s reach, uniting African youth across the continent with the empowering message of “Dream Big.” By leveraging Instagram and
    For Gibson — one of the premier names in American guitars — Modus worked collaboratively with their entire direct-to-consumer organization on a daily basis to achieve company-wide change. Leading efforts on technology, UX, marketing, operations, and design, Modus helped them deliver a modern, direct-to-consumer platform and omnichannel digital experience that reinvented the brand and rocked the
    The event for the Girella Motta chocolate snack targeted the 18-35 age group and achieved astounding results: 1 village (with the same name as the product) where everyday life was turned upside down for a day, dozens of local businesses that participated, more than 10,000 actively engaged individuals, over 15,000
    The return rate for recycling PET bottles has been stagnating in Switzerland for years at around 82%. In order to raise awareness of the issue, a cross-channel campaign was to be developed that would transform the PET cycle into a digital and contemporary form. The Zurich agency ROSAROT then developed an OOH campaign including
    This global marketing campaign ad creative was designed and implemented for Carbonite + Webroot across North America and EMEA markets in English, French, German, and Japanese languages. The high-level concept for this marketing campaign was “Magnifying Light”, and the final ad campaign designs bring this to life by amplifying what’s
    SilveraroEV AR is a native iPad app that allows GM Brand Ambassadors to use the new 2023 SilveradoEV truck as an AR marker that triggers hotspots. The engagement features several 360º skydomes, 3D interior, video content and interactive game. GM has used the app at every major auto show in
    The Great British Awning & Blind Company makes premium, British-manufactured awnings, pergolas, glass verandas and blinds, built on over 40 years of experience and a loyal customer base. Their marketing had leaned heavily on word of mouth and show appearances, so One2create set out to build digital into a genuine
    The Greater Chicago Food Depository offers food, resources, and hope to the people of Chicago and Cook County. To provide neighbors with the resources they need, the Food Depository partners with over 800 partner pantries, soup kitchens, shelters and mobile distribution centers. With a goal of helping more neighbors in
    Komoot is the trusted route planner app for hiking and biking enthusiasts all over the world. With over 20 million adventurers already, Komoot is aiming to gain #1 market share in the route planning space across the EU and has only begun to explore the possibilities of growth through Facebook. Phiture has been leading UA
    1o8 Agency worked with their client Quickzip to create and publish posts. Our posts ranked on Google and raised online awareness to both the company’s health and wellness vision and their unique product line.
    Already a respected name in property tax reduction, Heller & Consultants Tax Grievance knew their website was one of their most valuable business assets. To build on that success, they partnered with SiteTuners to take it to the next level—creating a site that not only reflects their leadership but actively
    The Boys & Girls Clubs of Capistrano Valley suffered a significant blow to their budget due to the pandemic and the cancellation of key fundraising events. Our video campaign and landing page called the “Heroes Campaign” helped them exceed their pre-pandemic annual fundraising goal by 27% despite the cancellation of
    Higgins Coatings had a problem: half of their website was modern, half was trapped in 2010. We were tasked with transforming their entire digital presence into a platform worthy of their 75-year legacy. Our approach was methodical yet bold. We began by listening – installing HotJar to capture hundreds of
    99.2042% Increase in top 3 SERP rankings Top 3 keywords in Sep 2022: 1508 : See Screenshot Top 3 keywords in Jan 2023: 3,004 : See Screenshot That’s a growth of 1427 keywords in the top 3 positions on SERP. = 99.2042% increase in growth in top 3 positions 37.5363%
    Hive Digital has provided technical SEO and content recommendations, which has directly led to an increase in keyword coverage, rankings, and market share. Altium employs a small in-house marketing team that needed a full hands-on approach to develop systems and strategies for SEO. Hive Digital was asked to scale resources in order to execute