Navigate Life Texas needed help gaining more newsletter subscribers. This campaign boosted brand awareness and gained new subscribers by implementing impactful videos, moving images, and meaningful copy.
Navigate Life Texas (NLT) launched a campaign to get more newsletter subscribers. The campaign had two goals:
- Increase the number of newsletter subscribers
- Boost awareness of Navigate Life Texas
The campaign was wildly successful in relation to objective 1. NLT experienced a 34% increase in subscribers because of the campaign.
One way NLT decided to measure the success of goal 2 was through new users to the website. NLT already has a lot of new users to the site each month, NLT’s site averages about 40K new users each month and ended up with 120K new users over the course of the three-month campaign.
