Launching a sim mobile game with a CPI under $1

The marketing efforts produced remarkable results:
– The Cost Per Install (CPI) remained below $1, indicating cost-effective user acquisition.
– The average spend per paying user exceeded $12, showcasing a strong monetization strategy.
– The successful GTM strategy and effective social media campaigns contributed significantly to driving downloads and user engagement.
– $50,000 raised for Earth Day Organisation in the first 30 days of global launch.