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Season 15 Winner

Italian Heritage
Meets Australian Coffee Culture

For winners
Web Excellence Awards Winner, Season 15
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Mosaic by Lavazza required a digital home as innovative as its coffee. Our solution was a visually immersive microsite that blended Italian heritage with Australian coffee culture while driving exceptional business results.

The site—Lavazza‘s first-ever sub-brand created entirely outside Italy—features stunning collaborations with Australian artists, dynamic QR code technology, and strategic lead generation capabilities. The results were remarkable: a 33.6% conversion rate, over 250 qualified leads, and an average engagement of 2.7 minutes per visitor. This microsite stands as the perfect digital expression of a brand that represents the finest blend of European expertise and Australian taste.

The 20th Web Excellence Awards

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Deadline: December 11, 2026 31 days left