Lilly Pulitzer, the iconic American heritage brand, turned to PMG to help refresh the brand for a new generation of originals—sunny-spirited women of all ages and backgrounds. Known for its vibrant and rebellious spirit, inspired by their trailblazing founder, Lilly Pulitzer wanted to reestablish the brand’s relevancy with a new generation of originals. While still embracing its heritage, the brand sought to shift forward and reinforce Lilly Pulitzer as the ultimate destination for chic, elevated, high-fashion resort wear catering to today’s sunny-spirited women of all ages and backgrounds.
Our influencer content strategy had three pillars—Discover, Re-discover, and Inspire—and our insights-driven strategy was to leverage key social platforms to shift consumer perception by showcasing fashion credibility, driving conversation, and igniting positive brand engagement.
