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Web Excellence Awards

Advertising & Marketing

In the Advertising & Marketing category, the focus is on strategic communication methods used to promote products or services to specific audiences. Key characteristics include creativity, timeliness, targeting, consistency, and measurability. Advertising serves to inform and persuade consumers, leveraging various media formats to enhance brand recognition and drive consumer behavior.
312 winners in Advertising & Marketing, recognized by the Web Excellence Awards.
  • Subcategories (44)
  • Jägermeister’s attention-grabbing campaign, ‘Release Your Darke Spirit’ campaign was rendered in real-time on people’s smartphones across 125k locations, delivering a Halloween-worthy AR experience with the power of social media, digital ads, website takeover, and experiential marketing. The mobile AR campaign experience encouraged users to take pictures with friends and share
    Callis and client Missouri Propane Education and Research Council (MOPERC) recently wrapped up production videos of a home building project in Van Buren, MO. The home is part of MOPERC’s HomePro Program, a partnership with reputable, quality home builders to construct homes that demonstrate the residential benefits of propane and the
    In September 2021, Tinuiti, the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Facebook and Amazon, launched its first-ever digital-first brand campaign. The provocative omnichannel campaign called “Rethink. Performance” challenges CMOs to shift their perspectives around some of the industry’s most hot-button issues, from data privacy
    Reticle’s Emotional AI has a taxonomy of 19+ positive emotional signals, enabling advertisers to match the emotional tone of their ad with prospective advertising placements to enhance ad viewing experiences.
    Our business fable: Revenue Nirvana. This submission of B2B content demonstrates that B2B marketing does not need to be all about features and functionality. It can be creative and unexpected to generate engagement with a target audience. Perhaps not every company will or should write a business fable, but hopefully this
    Discover how V9’s SEO & content expertise revitalized Sanity Solutions‘ online presence, leading to a 50% surge in organic lead submissions in a competitive industry.
    For legacy footwear brands, the gap between digital clicks and physical sales is often a massive blind spot. Rieker Canada faced a fragmented data landscape where digital teams optimized for engagement while the business relied on distributor sales, with no clear link between the two. Our solution was a complete
    Rieker Canada faced a challenge common to heritage brands: their digital presence needed to match the quality of their product. Relying previously on generic “lights-on” communications, the brand was missing significant revenue opportunities. Major Tom‘s solution was to dismantle the “one-size-fits-all” approach and rebuild it as a sophisticated, dual-brand ecosystem.
    For heritage footwear brands, the disconnect between digital advertising and physical retail sales is often the hardest gap to bridge. Rieker Canada needed to drive immediate eCommerce volume while simultaneously supporting a vast network of physical retailers. Our solution was a holistic “Online-to-Offline” ecosystem that didn’t just market a product—it
    Robotics Revolution: How Strategic Social Media Transformed an Educational Innovator When Modular Robotics approached Volume Nine, they had a revolutionary educational product but a lackluster social media presence. Their flagship product, Cubelets, helps children develop critical thinking about design and complexity, yet their digital strategy wasn’t capturing the attention of
    Inverted Bodyboarding, an Australian-owned business specialising in top-quality bodyboarding equipment needed to boost online sales & revenue. Despite a strong community and great products, their Google Ads were underperforming and social media had yet to be fully leveraged to expand reach and engage a broader audience. Following a comprehensive site
    A custom digital platform for RAPG’s Retirement Technology suite – translating a bold new brand into a high-end, advisor-facing experience built to showcase sophisticated technology without losing personality.
    This page was created as part of a campaign to encourage top of funnel users to get a free 10 day trial to test out SameSidewalk’s automatic bill pay service. This design of the page took inspiration from other popular bill pay programs through the use of custom illustrations, minimalist
    We’ve repositioned Santagostino through a corporate video highlighting the human and emphatic aspects and emphasizing its patients, its history and its values. The video addresses to everyone who, daily, are worried about someone else’s health or for their own. The concept around the creative idea is that taking care of
    The health and fitness category has seen an explosive surge in competition over the past few years. With numerous apps offering similar features, users are spoilt for choice, while developers are struggling to identify the best way to showcase their app’s USP. But in this success story, our team of
    Sénic works with brands, agencies, creatives and design studios. We bring brands to life and create lasting enthusiasm – on all channels and in all dimensions. We firmly believe that great results are achieved through the interaction of partners with different skills. Our dynamic team of creative, production and design
    We have increased the sales for our client using SEO tactics as well as optimizations in their paid advertising approach to set new all-time high lead and sales numbers using the same budget. Their cost per sale has dropped by $14 this year and their cost per lead has dropped by $8.
    From Low to Go in Six Months: Mulberry Builders is a new construction, remodeling, and roofing contractor based in Lexington, KY. Their work is second to none, but their placement in search engines was not where they wanted to be. Digital Bombers performed a complete SEO and Local Search audit
    The Challenge Hong Leong Bank was experiencing disruptive marketing in the digital space from their competitors, which resulted in stagnant rankings on search results and slow growth in new traffic. With the cost of paid advertising going into exhaustion, Hong Leong Bank needed a cost-effective solution that will bring a
    The Challenge Plonk Golf is a company with the wackiest mini golf courses and coolest arcade and games bars across London, UK. Their lively venues include indoor and outdoor crazy golf, craft beers, cocktails and games. The competition for mini golf venues in London is huge and at least 3 competitors
    Industrial Compliance & Safety, a Charlotte-based firm specializing in contractor compliance certification, partnered with Hive Digital in 2019 after a website relaunch significantly reduced their web traffic and lead generation. Addressing both technical issues and strategic issues, Hive Digital overhauled their SEO and content strategies. This comprehensive approach resulted in
    We worked with our client, Chime.com, a US Neobank to grow their organic website traffic to convert into new bank customers. We had particular success in helping them build ‘[competitor bank] fees’ pages which for many large American banks, our client now outranks the bank themselves. This drove an incredible
    Before working with Epic Notion, Carolina Pest was working with another digital agency, but not seeing the results that they wanted. Our goal was to utilize SEO to increase keyword ranking, website visitors and leads to position them as a leader in the Charlotte market.
    CORE AI: Revolutionizing SEO Performance CORE AI is a groundbreaking technology designed to revolutionize the way businesses approach Search Engine Optimization (SEO). With an impressive 99% ranking rate, 10X faster analysis, and unparalleled accuracy, CORE AI elevates SEO management to new heights. Powered by Years of R&D Developed through seven
    Lebara has been a Vine Digital client for many years. In this time, we’ve assisted the telecommunications company in various SEO, PPC and programmatic advertising campaigns. The aim was to expose new customers to Lebara’s unique selling point: its low call rates to a large variety of international countries. Following extensive research
    We are thrilled to present our design portfolio. It will highlight the exceptional talent and creativity of our team at Silver Spoon Agency Inc. Our commitment to creating custom curated branding sets us apart in a competitive market, and we are proud to showcase the incredible work of our designers.
    We’re a lead gen agency for dental clinics, we market and work tirelessly to deliver cost-effective marketing campaigns for our client base. With over 20+ years personally of working in the web, I have developed a framework that allows for smaller dental business that do not have the huge budgets
    The Store Managers Meeting is a high-profile, annual event for The Home Depot (THD), bringing managers from over 2,000 store locations together for a maximum-impact experience. NJI partnered with The Home Depot Government Relations team to create a playful and impactful booth to amplify the public affairs efforts of THD
    In early 2025, Paragon Digital Marketing supported the Keene Ice & Snow Festival, a local community event, through a targeted Meta ad campaign. Facing limited awareness, a small marketing budget, and the seasonal challenge of driving attendance during winter, the festival needed strategic support to grow its visibility. With just
    IHS Markit is not a familiar name to all but this content campaign focuses on the roots of the SmallGiants agency which tells a phenomenal story of business success and inspiration via a company called IHS Markit where the CEO and several senior members of SmallGiants have come from. It’s not often you can say you witnessed