MURAL is a digital workspace designed to support creative visual collaboration. Different from online whiteboarding and design software, the MURAL® platform transforms teamwork by making meetings and workshops interactive experiences designed for problem-solving, play, and imagination. The company currently supports over 90% of Fortune 100 and employs over 800 people, all working remotely from 27 countries around the world.
In October 2021, the in-house MURAL marketing and creative team launched a persona campaign that included a fun activity where participants uncover what type of meeting personality they have. The goal of the campaign was to help participants understand their individual meeting preferences and communication styles, so they can collaborate with their team more effectively and get the most from their meetings. The campaign also further associates MURAL with ‘fun’ in meetings and drives awareness of the product.
MURAL‘s creative team designed a branded microsite with an interactive quiz that asks a variety of questions related to time management, organization, and meeting preparedness. When complete, participants are presented with their own unique meeting persona, their dream meeting line-up, and two free mural templates that complement their persona, which can be used during their next team meeting to better facilitate and guide the discussion.
Examples of MURAL Meeting Personas:
- The Meeting Maestro — Goal-oriented and organized
- The Vibe Architect — Energetic and likeable, inclusive, authentic and constructive
- The Creative Swashbuckler — The “yes, and” type
- The Chef de Efficiency — Let’s get to the point, thanks in advance
- The Mindfully Mighty — Mouth on low, mind on high
- The Seeker of Clarity — Clarity for one, clarity for all
What’s your meeting persona? Check out the quiz here – https://persona.mural.co