With the creative concept for Valvoline EMEA: Hands that keep us moving forward, we wanted to show mechanics’ experience, dedication, craft, and skills through stories about their hands – to show how similar or different European mechanics are. We included mechanics from 9 European countries – presented through photos of their hands and years of experience; followed by videos about mechanics’ everyday work with hands as the constant motif. GIF stickers engaged the community even more.

> Valvoline – International Mechanics month 2022 – Behance