The Mardi Gras School of Cooking has taught hands-on Cajun and Creole cooking in New Orleans for almost 40 years. It had the reputation and the product. What it did not have was a digital presence that could sell either one.
Get Online NOLA rebuilt the marketing strategy to function as a funnel across five channels. A new Shopify site linked with FareHarbor’s booking engine, led by a custom-shot hero video and built around two unmissable paths, “Book a Class” and “Plan an Event,” became the conversion engine. Google Ads and a chef-led social and influencer strategy fed it new audiences. An SEO and GEO program turned the school’s own recipes into search visibility. A seasonal email campaign, built on classic Cajun and Creole recipes timed to catch interest around summer barbecues, fall gumbo weather, and Valentine’s Day cocktails, brought past guests back.
Twelve months after launch, average monthly sales were up 43.27%, active users had doubled, and new users were up 80%. Channel returns compounded: 1,280% ROI on email, 1,092% on Google Ads, 610% on influencer marketing. Revenue per organic search user rose 45%.
The result is a program where every channel points at the same objective, and the site is ready to convert when users arrive.
> Mardi Gras School of Cooking Case Study
