Web Excellence Awards
Advertising & Marketing
In the Advertising & Marketing category, the focus is on strategic communication methods used to promote products or services to specific audiences. Key characteristics include creativity, timeliness, targeting, consistency, and measurability. Advertising serves to inform and persuade consumers, leveraging various media formats to enhance brand recognition and drive consumer behavior.
312 winners in Advertising & Marketing, recognized by the Web Excellence Awards.
California Lutheran University had a desire to produce a series of video assets that support the brand outreach and trust-building campaigns that were personalized for high school sophomores and juniors. Their goal was to create a helpful, accessible, and relevant video series that established rapport and enticed students to connect further
A 3D animated TV commercial for P&G‘s newly acquired brand, VÖOST. Polymath was asked to “plus up” an older existing commercial for a brand re-launch. We put our spin on things, including the hero dissolve shot that floored the client. Thanks to our friends at Grey Midwest for the partnership.
Starting with a website build in 2019, Wayworks have provided Symmetry Financial Management with Google Adwords setup and management, copywriting, downloadable eBooks, social media and email marketing services on a monthly basis. The results? 1000% return on investment every month Growth in organic traffic from 170 to over 1000 every
Fremont Motor Company tasked the team with refreshing and reimagining their brand. With one stipulation being we could not rework their current logo (the Fremont lock-up with wings). With this challenge in mind, we came up with the addition of “WE ARE WYOMING” slogan and with it a text lockup
Website design & SEO We built a website for this client and complete monthly SEO services. Including monthly blog post, on page optimisation and link building
Wild Nectar redefines luxury travel with immersive, sustainable experiences. This landing page spotlights their most sought-after destination, the Galapagos, offering expert insights, a diverse selection of trip types, and a showcase of the company’s sustainability initiatives. Designed for warm audiences actively planning their next getaway, the page blends compelling storytelling
Wine Growers British Columbia is a non-profit organization that was looking for help with its underutilized YouTube channel. They wanted to raise awareness and viewership, with an ‘always-on’ approach, rather than having seasonal peaks and troughs. We adjusted video titles, copy, and playlists to better categorize consumer viewership, and released
This video is one of three online video advertisements created to support WMUK Public Radio‘s online pledge drive. We created this video by utilizing their radio spots to create short, animated, online video ads.
Women’s Health Network (WHN) partnered with Paragon Digital Marketing to transform their underperforming Bone Health “Fracture Risk Quiz” into a high-converting, full-funnel digital experience. Bone health is a growing concern for women 50+, with search trends, social discussion, and supplement sales on the rise – but WHN’s quiz struggled to
The essence of XTB’s brand transformation is a shift in its growth strategy. Now, it’s a modern investment hub with a super financial management app. The brand defines four key segments—investing, trading, education, and saving—offering all tools in one place. XTB aims to get closer to people, their lifestyle, and
Challanges: 1) Limited time to prepare the Christmas campaign As an agency, we first received the client Ovečkárna in August and only had a few months to take over the concept of the Christmas campaign. Unfortunately, after having analysed the existing status and media mix budget, we and the creative agency had
We shared a historical story that foresaw a new chapter for the future of women in Iran. On March 21st, 2022, the Iranian calendar read 01/01/01, marking the Iranian New Year and the start of the Nowruz celebrations. Our agency usually sends gifts for special occasions, but we chose a