Web Excellence Awards
Advertising & Marketing
In the Advertising & Marketing category, the focus is on strategic communication methods used to promote products or services to specific audiences. Key characteristics include creativity, timeliness, targeting, consistency, and measurability. Advertising serves to inform and persuade consumers, leveraging various media formats to enhance brand recognition and drive consumer behavior.
312 winners in Advertising & Marketing, recognized by the Web Excellence Awards.
In 2016 Chevrolet tasked Carol H. Williams Advertising in creating an opportunity for HBCU (Historically Black Colleges and Universities) students to develop content for the Black press under the guidance of the National Newspaper Publishers Association (NNPA). Thus, Discover the Unexpected (DTU), a scholarship program uplifting the future of HBCU journalism was
InTouchLink offers a business operations SaaS solutions for senior living communities. Their services include digital signage for senior living homes, activity calendars, and other services designed to enhance the senior living experience. The Problem: Low-Quality Leads and No Accountability The previous advertising agency was bringing in an abundance of low-converting,
We combined Google AdWords and Facebook retargeting, focusing strongly on the right ad imagery and ad copy, and highly specific demographics on the retargeting side: January-May 2022 Google numbers: Google Ads Potential members have been impacted over 2.3 Million Times Over 27K potential members have clicked through to learn more
NSPJ Architects has designed homes, commercial buildings, and landscapes for more than 60 years, with projects across the country. Its website generated a steady volume of inquiries, but only 2.5% were real prospective clients. The rest were job applicants, vendors, and homeowners seeking work the firm does not do. Approximately
Web hosting company Scala redesigns its website to increase organic traffic and boosts revenue. Client partnered with Serpact to enhance the content of its website and increase the brand’s visibility.
Combining technical knowledge, semantic analysis and а series of wide promotion strategies, we helped a hosting company to generate 140% revenue growth in a highly competitive niche.
Our primary objective was to establish Stater Bros. Markets as the go-to destination for customers seeking fresh, affordable, and community-focused grocery shopping experiences. To achieve this, we developed a real-life scenario that demonstrated how Stater Bros. Markets could be “there” for their customers in a relatable and approachable way. We wanted the
Designed by Top Fox Marketing, the Marketing Maximizer program enables new and emerging businesses to effectively compete with well-established businesses. A high-impact landing page was developed to optimize conversions for this new program. Not only does the layout follow best practices, but it also contains carefully crafted copy and packs a
Now in its third consecutive year, the ASO Conference sees global experts in App Store Optimization come together for discussions, insights and predictions for this fast-growing discipline of mobile marketing. Organised by mobile growth consultancy Phiture, the conference was born out of the ASO Stack community, a digital network of marketers focussed on
A software solutions company headquartered in the Southeast had over 1,100 customers around the world and an average of $600 million in yearly revenue — but they faced a major challenge. While their product (point of sale, supply chain, and logistics software for enterprise-level clients) was stellar and leadership strong,
Active Skin Repair’s dynamic, organic ads seamlessly blend into users’ feeds, mimicking familiar Instagram functions. With playful movement and a natural aesthetic, they create an intuitive experience while showcasing skincare solutions for acne, eczema, burns, and more.
Hive Digital used AI to transform content strategy for competitive B2B markets. By combining proprietary persona modeling with a detailed topic inventory, Hive created content tailored to each stage of the buyer journey. AI insights guided content creation, internal linking, and dynamic calls-to-action, enabling highly relevant messaging at scale while
The American Institute of Graphic Arts’s (AIGA’s) Baltimore chapter partnered with Mindgrub to create a concept for their 2022 Design Month theme: Designing Life. The collaboration between Mindgrub and AIGA Baltimore supports the ever-changing nature of the design industry. We push the community forward by joining forces to foster creative environments in which designers can thrive.
Aling-Conel is a domestic company with 30 years of experience in developing and producing electrical installation equipment, recognized for its quality, innovation, and strong market presence. From a family-owned tool workshop, it has grown into an industry leader with a wide product range – almost every product line having its
This :30 second CTV spot was created to engage current Allianz Trade business customers as well as encourage future customers. The goal of the spot was to showcase that Allianz Trade business insurance protects your business so you can focus on your business. They handle the small details, allowing you
Alpinte partnered with R17 Ventures AG to drive sales of premium Swiss glassware across a month-long build-up to Swiss National Day, 01. August, and in the following weeks. Leveraging a data-driven paid media strategy across Meta and Google, strategic scaling and campaign optimisation delivered sustained growth, including a threefold increase
Always & Forever Bridal, the leading stockist of bridal wedding dresses in Melbourne, aimed to expand its online reach and enhance its digital presence. To conquer their challenges, they partnered with Intesols, a dynamic digital solutions provider. Intesols took charge with a multi-faceted approach, incorporating website designing and creating an intuitive
There was no better way to describe 2020 than dumpster fire. So, we decided the best way to say goodbye to 2020? A full-on flaming holiday dumpster fire channel. Set to some soothing Christmas music, we ceremonially burned the infamous symbols of 2020: hoarded toilet paper rolls, overused face masks,
After a significant drop in membership among early-career psychiatrists, the American Psychiatric Association (APA) sought a partner to address the issue. Mighty Citizen‘s research uncovered that the APA brand was perceived as “aloof and reactive” by its younger members, who felt disconnected and undervalued. After research and collaboration, a new
When Apex Clean Air came to us in early 2024, their social media wasn’t doing much for them. They posted occasionally, mostly sharing customer reviews and generic stock photos with their logo, but they weren’t seeing much engagement or growth. They had a good business, but their online presence didn’t
We took a data-driven approach, using visuals that showcased the most popular artists, songs, and podcasts.
The ASO eBook is a complete how-to of App Store Optimization, a specialized field of app marketing. Its goal is to serve as a comprehensive bible for both experienced and novice ASO marketers. We wanted an approachable, fun treatment for large amounts of serious, technical content. On the one hand, the
Brand chemistry helped Arborcraft transform from a b2c tree service into a specialist infrastructure partner through comprehensive brand strategy, positioning and digital presence. Following 12 years of building a strong tree service business, Arborcraft identified an opportunity in the infrastructure sector but needed to reposition for b2b buyers. Through meticulous
Arcare is an established aged home care provider operating across Victoria, Queensland and New South Wales, with over 50 aged care residences. Calibre9 worked closely with Arcare to develop an increased level of organic visibility, with the ultimate goal of increasing their occupancy rates across their residences. From February 2023
We partnered with Conservation X Labs to help them with marketing and communications activities for the second round of the Artisanal Mining Grand Challenge. We created an awareness campaign across 5 different countries in Latin America on multiple channels with a combination of online and offline marketing efforts, including social media, email marketing,
ARU is an Italian eyewear brand that stands out for qualitative materials, refined design and attention to details. Brand strategy was designed to develop ARU and strengthen its value, talking with the audience in the right way and achieving measurable business objectives. We also emphasized on brand strength to place
ASA Cultural Tours is an Australian cultural tours operator that has been in business for over 40 years. It runs expert-led small group tours focused on educating people and giving them real insight into different cultures and experiences. ASA wanted to be found online by people who had not heard
Asheville Adventure Company, the self-proclaimed “best dang guiding company in all of WNC,” offers exciting excursions like white water rafting trips and e-bike brewery crawls. Touting top-notch tour guides and unique experiences, they’re beloved by both Asheville locals and visitors alike. Our solution was to create and implement a robust
AttorneyX is what happens when a law firm stops looking like a law firm. At MeanPug, we reimagined a Philadelphia business law practice from the ground up with a new name, new identity, and new website. Everything we built was intentional – to attract entrepreneurs who expect precision, speed, and
CO2llaborate 2 Decarbonize. We coined Babcock Wilcox’s crusade toward a net-zero future by creating a motif using the periodic symbol for carbon dioxide. A microsite devoted to their most dramatic and dynamic technologies combines striking imagery with an invitation to join them by stating, We’re here to: CO2llaborate, CO2operate, CO2mmunicate and