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Web Excellence Awards

Advertising & Marketing

In the Advertising & Marketing category, the focus is on strategic communication methods used to promote products or services to specific audiences. Key characteristics include creativity, timeliness, targeting, consistency, and measurability. Advertising serves to inform and persuade consumers, leveraging various media formats to enhance brand recognition and drive consumer behavior.
312 winners in Advertising & Marketing, recognized by the Web Excellence Awards.
  • Subcategories (44)
  • The campaign is structured to be content driven and supported by annually published data via the website, social media, advertising, email, and PR.
    The Australasian Oil and Gas Conference hosts the largest resource businesses from across APAC, and Roobix prepared SMS’ event strategy to make the most of the opportunity. The main purpose of SMS’ presence was to accomplish two things: Firstly, to showcase SMS’ key differentiator – its 4D (Four Dimensional) method,
    In the face of a downturn in the real estate market, SOLD.com needed to pivot their strategy to remain profitable. Collaborating with 97th Floor, they struck gold by wooing real estate agents with an innovative, gamified campaign, unlocking a fresh revenue stream. Now, they’re not just surviving but thriving, expanding
    The website sololevelingepk.com stands as a testament to the groundbreaking digital storytelling experience crafted by Miroma Project Factory for the highly anticipated anime “Solo Leveling.” It serves as the home base for the “Solo Leveling” press kit, a masterpiece meticulously designed and executed with unprecedented speed. Upon entering the website,
    Spotzer design and develop over 3000 websites every month for its global partner network each month, so it is only fitting that we did a good job on our own website to help showcase what we do
    St. Andrew’s Episcopal School launched a major $80 million capital campaign and enlisted Mighty Citizen‘s branding and art direction expertise. They chose the “Raise the Roof” concept from several options, and Mighty Citizen created a suite of campaign materials, including a unique logo, a comprehensive brand guide, and a compelling
    To mark their 150th anniversary, St. Christopher’s Hospital for Children, one of Philadelphia’s most beloved pediatric institutions, partnered with Mile6 to create a microsite worthy of the milestone. stc150.org takes visitors on a journey through 150 years of pediatric breakthroughs, community service, and human resilience, from Dr. William H. Bennett’s
    Boost Auto Parts is a leading online retailer of aftermarket auto parts and accessories. They were looking to increase their online sales and revenue through paid media advertising. To achieve these objectives, we developed a paid media strategy that included search engine advertising on Google Ads Search and Shopping and drove
    Things that stand out in this highlight reel are the variety of styles, the dynamism of the approach as well as implying weight/motion through simple animation principles. It’s not static nor stiff, but each is hand-tailored to bring life, quality, and a fresh yet timeless approach.
    Wizy designed a targeted email marketing campaign for Agiovlasitis Home, a furnishing, home accessory and interior decoration products retailer, to build stronger customer relationships, boost brand awareness, and increase conversion rates. With elegant, brand-aligned designs, Wizy focused on creating a seamless user experience that highlights product quality and style. Key
    With Stronde for Email you can design conversion-driven and always on-brand emails within minutes and sync them with your current Email Service Provider (ESP) – without any use of HTML coding.
    What happens when you mix high-quality chocolate and candy ingredients with a high-quality social media campaign? Sweet success!! Burke Candy & Ingredients was Milwaukee’s best-kept secret for delicious handmade candy—until they partnered with us at sōsh. The result was major year or year growth in sales and total orders and
    The Pool Co. has been a sitecentre client for just under a year, during this time, they have seen exponential growth within their first year of business. The Sydney based pool builder launched their new website with us in April of 2021 after having another site done by another agency they were not
    Synovus is a modern finance company with deep roots in the local community. To strengthen its relationship with its customers, Synovus called on BrightWave — its email agency of record — to create beautiful, highly-personalized emails to show customers some extra love on their special day.
    Tata iMali, a South African FinTech, set out to make card payments accessible for small merchants who often lack traditional banking options. Partnering with R17 Ventures AG as their performance agency, campaigns were designed to introduce their solution to street vendors, spaza shops, and community traders, helping thousands discover an
    DPP Law has seen impressive year on year changes since we onboarded them eight years ago, with overall traffic up by 97.7%. This is a client that we’ve developed a long term relationship and has seen consistent growth over the years, yet it provided the perfect base for experimentation. After a
    Hive Digital partnered with Telexpress, a global business communications provider, to elevate its digital advertising performance and build a scalable, data-driven foundation for growth. The engagement focused on refining campaign structure, strengthening conversion tracking, and improving the alignment between audience intent, creative messaging, and landing page experience. Through methodical optimization
    LTA Tennisables is a joyful WebAR experience designed to get 5 to 8-year-olds moving, laughing, and falling in love with tennis. Created for the Lawn Tennis Association in partnership with Deloitte, this playful activation turned collectible character cards into magical digital moments. Each card features a QR code that launches
    We set out with goals to increase organic traffic, increase website leads, and improve digital reputation for a local allergy and asthma clinic with 14 office locations throughout the Charlotte area. The SEO strategy we implemented involved content consolidation and optimization, digital reputation management, improving user experience on desktop and
    The Grout Guy repairs showers in more than 2,500 Australian suburbs. Until May 2026 its website behaved as though it served none of them. A national business with more than 150 staff across eight cities was losing local search entirely, because nobody looks for a national shower repair company. They
    The website successfully combines modern digital marketing principles with the trust-building needs of healthcare communication. It allows prospective patients to not only find information but also to form an emotional connection with the practice before their first appointment. Through a balanced mix of design, authentic storytelling, and functional usability, the
    copiaincolla agency was chosen for its approach to the target market, based on analysis, reflections, and industry research. The initial concept that led to the creation of the leading image and the construction of the landing page positions Scame Parre’s wall box BE-T as a design product, architecturally designed to be stylishly integrated
    Started in 2018, The Mobile Growth Nightmares Podcast sees industry veterans Andy Carvell (from Phiture) and Gessica Bicego (from Blinkist) discuss the scariest mistakes and panic-inducing occurrences ever seen in the world of mobile marketing. The spirit of the podcast has always been to take a tongue-in-cheek approach to learning about the horror
    Starfish, a branding and creative communications agency based in NY worked with izzo to create digital advertisements focused on the high-tech, value-driven nature of its new 4-in-1 Oral Care System. Through strategically focusing on the benefits of the system including better overall clean, teeth whitening, and improved confidence in your smile, Starfish
    There are THOUSANDS of social posts using hashtags like #SleepDeprivation, and the majority come from parents. Science shows new parents face up to six years of sleep deprivation! These exhausted parents spend time and money helping their child sleep better; meanwhile, their own sleep is suffering. The D2C mattress industry
    The State of Digital in the Healthcare & Pharmaceutical Industry 2022 is a whitepaper created to help the healthcare and pharmaceutical industry navigate the digital landscape in 2022. In 20 pages, we explain everything businesses need to know to succeed in today’s digital marketplace, including actionable advice, up-to-date industry insights,
    Haliborange VitaMelle is a vitamin supplement and it is the Eurospital’s flagship product. The goal was to go beyond the idea that VitaMelle was just a prescription drug and make it become charming at the children’ eyes by developing a new packaging. In order to accomplish our goal, we created
    The Tackle Warehouse is a family-owned fishing retailer with a tight daily budget and a Meta campaign that was not converting. In its first month, cost per purchase sat at $145.15 with just 8 sales. Within 30 days of Excite Media restructuring targeting, refining creative and fixing the cart abandonment
    A short video applying motion to visual branding excites social media users about a new real estate development helping to revitalize part of St. Louis City. For several decades, a huge, century-old building taking up an entire city block had been sitting primarily empty near downtown St. Louis. A real
    Since late 2023, we’ve been leading marketing and strategic repositioning for The Victoria Centre — a longstanding shopping centre in Southend-on-Sea undergoing a quiet transformation. With the role of retail spaces changing fast, the goal was never just to drive footfall. It was to reframe what a centre like this