We’ve repositioned Santagostino through a corporate video highlighting the human and emphatic aspects and emphasizing its patients, its history and its values.
The video addresses to everyone who, daily, are worried about someone else’s health or for their own.
The concept around the creative idea is that taking care of our own health means also taking care of others who are significant to us. Santagostino supports with empathy its patients as well as their friends and families.
The video highlights the interaction among patients and their families and friends who use instant messages to share worries, hopes, expectations and joyful moments.
The focus of the emotional video is to show the mood of the people involved and the proximity of Santagostino to everyone.