Inverted Bodyboarding, an Australian-owned business specialising in top-quality bodyboarding equipment needed to boost online sales & revenue. Despite a strong community and great products, their Google Ads were underperforming and social media had yet to be fully leveraged to expand reach and engage a broader audience.
Following a comprehensive site audit, Ooze Studios optimised its digital strategy with:
+ Facebook: Opened a new channel, launching cold audience conversion and remarketing campaigns, which significantly enhanced reach & increased ROAS.
+ Google: Applied Performance Max (PMAX) for effective remarketing, and enhancing conversions.
The results?
A dramatic increase in reach and engagement, with an average ROAS of 2300% month-on-month and peaks hitting 4200% ROAS.
