ROI-focused Marketing
for Inverted Bodyboarding

Advertising & Marketing
Remarketing Campaign
CATEGORY
Advertising & Marketing
SEASON
13
CREDITS

Inverted Bodyboarding, an Australian-owned business specialising in top-quality bodyboarding equipment needed to boost online sales & revenue. Despite a strong community and great products, their Google Ads were underperforming and social media had yet to be fully leveraged to expand reach and engage a broader audience.

Following a comprehensive site audit, Ooze Studios optimised its digital strategy with:

+ Facebook: Opened a new channel, launching cold audience conversion and remarketing campaigns, which significantly enhanced reach & increased ROAS.

+ Google: Applied Performance Max (PMAX) for effective remarketing, and enhancing conversions.

The results?

A dramatic increase in reach and engagement, with an average ROAS of 2300% month-on-month and peaks hitting 4200% ROAS.

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