For legacy footwear brands, the gap between digital clicks and physical sales is often a massive blind spot. Rieker Canada faced a fragmented data landscape where digital teams optimized for engagement while the business relied on distributor sales, with no clear link between the two. Our solution was a complete infrastructure overhaul: the Unified Analytics Ecosystem.
We replaced siloed reporting with a centralized “Source of Truth” built on Google Cloud and Looker Studio. This framework fused disparate data sources—media delivery, eCommerce performance, and location intelligence—into a single, decision-ready view.
Key architectural features include:
Offline Attribution Integration: Leveraging Foursquare and Locala to validate in-store visits from Programmatic and DOOH ads.
B2B Demand Signal: Tracking “online retail outbound clicks” in Google Analytics 4 to create a live pulse on audience demand for local stores.
Standardized Taxonomy: A rigorous data framework ensuring cleanliness and apples-to-apples measurement across all platforms.
Geographic Prioritization: Using Environics psychographic clusters to deploy spend only in high-efficiency geographies.
The results were transformative. We reversed a -13% YoY sales decline into +73% growth in just four months. By quantifying the “invisible” impact of digital media, we attributed 28,700 physical store visits and achieved an 18.6% incremental traffic lift. Rieker Canada has moved from “gut feeling” to granular certainty, securing a scalable infrastructure where every marketing dollar is invested with verified intelligence.
