Jägermeister’s attention-grabbing campaign, ‘Release Your Darke Spirit’ campaign was rendered in real-time on people’s smartphones across 125k locations, delivering a Halloween-worthy AR experience with the power of social media, digital ads, website takeover, and experiential marketing. The mobile AR campaign experience encouraged users to take pictures with friends and share on social media for the chance to win 1 of 16 exclusive Halloween-themed party packs.
Browse Other Winners
WebsiteConsumer Goods
by Speak
United States
07
WebsiteCharitable OrganizationsNon-Profit
B
by Baha AgencyAustralia
04
WebsiteConsumer GoodseCommerce
D
by DigitlHaus AgencyUnited States
11
Apps & MobileAI Services & ToolsLifestyle
Q
by Quality Geek LLCUnited States
12
WebsiteDesignDesign Agency
P
by PopprBelgium
08
WebsiteTourism
s
by supseven e.U.Austria
07
WebsiteSchool & University
P
by Promet SourceUnited States
11
WebsiteBeverageWine, Beer and Spirits
M
by Moxie SozoUnited States
06
WebsiteAutomotive
T
by Think Cre8tiveUnited States
16
WebsiteLifestyle
L
by LuminaryAustralia
04
WebsiteManufacturing
R
by RocketshipUnited States
06
WebsiteHealth Care CommunityHealth Care Services
K
by Kanopi StudiosUnited States
11
Advertising & MarketingArt DirectionSocial CampaignVideo AdvertisingViral
C
by CactusUnited States
10
WebsiteEducation
N
by NovagramUnited Kingdom
18
WebsiteSchool & University
O
by Opus DesignUnited States
10
Video & PodcastLaw & Legal Services
B
by Brawn MediaUnited States
16
WebsiteEventsNatureTourism
S
by SpeakUnited States
09
WebsiteCultural
1
by 19 IdeasUnited States
13
WebsiteTourism
A
by AdtrakUnited Kingdom
04
PrintingAdvertisement & Promotional
c
by copiaincollaItaly
10
WebsiteSailing
L
by Lithos DigitalGreece
16
WebsiteSustainability
R
by Rubber DuckieeUnited Kingdom
10
WebsiteMarketingWeb Apps & Services
B
by BoostabilityUnited States
03
Advertising & MarketingVideo or Motion Graphics
S
by Stage MarketingUnited States
06
WebsiteMarketing
D
by Digital MulesUnited States
03

