Jägermeister’s attention-grabbing campaign, ‘Release Your Darke Spirit’ campaign was rendered in real-time on people’s smartphones across 125k locations, delivering a Halloween-worthy AR experience with the power of social media, digital ads, website takeover, and experiential marketing. The mobile AR campaign experience encouraged users to take pictures with friends and share on social media for the chance to win 1 of 16 exclusive Halloween-themed party packs.
