Jägermeister’s attention-grabbing campaign, ‘Release Your Darke Spirit’ campaign was rendered in real-time on people’s smartphones across 125k locations, delivering a Halloween-worthy AR experience with the power of social media, digital ads, website takeover, and experiential marketing. The mobile AR campaign experience encouraged users to take pictures with friends and share on social media for the chance to win 1 of 16 exclusive Halloween-themed party packs.
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WebsiteSchool & University
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by Promet SourceUnited States
11
WebsiteFood
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by FyresiteUnited States
04
WebsiteTourism
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by SpeakUnited States
18
Video & PodcastInterview
B
by Business BuildersUnited States
06
WebsiteFood
c
by copiaincollaItaly
10
WebsiteTransportation
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by Seafoam MarketingUnited States
13
WebsiteRestaurant
N
by Nice Branding AgencyUnited States
06
WebsiteBeverageWine, Beer and Spirits
A
by AfocusVietnam
06
Advertising & MarketingIntegrated Campaign
G
by Gordon DigitalAustralia
18
WebsiteHealth Care Services
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by ModeaUnited States
09
WebsiteProfessional Services
A
by A Great IdeaUnited States
12
WebsiteCitizen EngagementNaturePublic Service
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by NeboUnited States
10
WebsiteConsumer Goods
M
by Moxie SozoUnited States
06
WebsiteAutomotive
O
by Optimise OnlineAustralia
18
Advertising & MarketingSocial Media
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by Pulsar AdvertisingUnited States
05
WebsiteServices & Utilities
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by We Are Web LtdUnited Kingdom
12
Social MediaProducts & Services
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by Blue Whale MediaUnited Kingdom
07
WebsiteSports
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by SolveUnited Kingdom
14
WebsiteSchool & University
V
by VALUEGreece
15
WebsiteSports
C
by Cyber-DuckUnited Kingdom
10
WebsiteInsuranceScience
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by NopioUnited States
07
WebsiteAccessibilityNon-Profit
S
by Still Not ScaredAustralia
14
WebsiteEnvironmental Awareness
O
by Orbit Media StudiosUnited States
08
WebsiteComputer / IT
S
by Salsita SoftwareCzechia
04