For heritage footwear brands, the disconnect between digital advertising and physical retail sales is often the hardest gap to bridge. Rieker Canada needed to drive immediate eCommerce volume while simultaneously supporting a vast network of physical retailers. Our solution was a holistic “Online-to-Offline” ecosystem that didn’t just market a product—it engineered a measurable path to purchase.
We moved beyond siloed reporting to build a unified strategy powered by advanced attribution technology (Foursquare and Locala). This allowed us to quantify the “halo effect” of digital spend, proving that a digital impression wasn’t just a vanity metric; it was a physical footprint.
Key strategies included:
Attribution Innovation: Leveraging geospatial technology to directly attribute in-store visits to digital advertising.
Tech-Enabled Relevance: Launching weather-triggered DOOH flights that advertised waterproof boots only during rain, and dynamic creative that automatically displayed the nearest retailer’s address to reduce purchase friction.
Video-First Storytelling: Pivoting to high-engagement motion assets tailored for distinct audiences—reliability for the core Rieker customer (40+) and trend-driven narratives for the remonte growth segment (30-45).
The results were decisive. We achieved a 38% year-over-year revenue lift, improved cost efficiency by 39%, and reached our annual sales objectives ahead of schedule. By turning “invisible” impressions into verified store visits, we built a scalable model that proves the right message, delivered at the right time, converts across every channel.
> Rieker Marketing Effectiveness Case Study
