Our business fable: Revenue Nirvana. This submission of B2B content demonstrates that B2B marketing does not need to be all about features and functionality. It can be creative and unexpected to generate engagement with a target audience. Perhaps not every company will or should write a business fable, but hopefully this inspires ideas outside the box.
The story is edu-tainment, incorporating lively and comical interactions between the characters as they learn to work together as a team and overcome obstacles and challenges. It also educates readers about a revenue operations model used, and it is an interactive story that provides the audience with a choice of endings.
Cultivate Communications developed the model used in the story. The team in the story may be fictional but the challenges they face are real-life. They strive to put the customer at the center of everything they do. They use data to understand the customer’s needs, and they use technology to deliver a better customer experience. Which is how we encourage our clients improve their revenue.