SEO Case Study for Plonk Golf in London

Advertising & Marketing | SEO

The Challenge
Plonk Golf is a company with the wackiest mini golf courses and coolest arcade and games bars across London, UK. Their lively venues include indoor and outdoor crazy golf, craft beers, cocktails and games. The competition for mini golf venues in London is huge and at least 3 competitors have been doing SEO campaigns for years with big budgets. Plonk Golf’s website was not built right having many issues at it’s core making the SEO job even harder while at the same time we had to catch up and beat competition in SERPS.

Lithos Digital’s Strategy
First thing was to to conduct in depth website audit. Things were really bad and website ready to collapse and get hit by Google due to too many on site issues. There was only one way forward. Lithos Digital’s designers and developers start building a new website from scratch and working alongside the SEO team we created a website worth ranking at the 1st position for hundreds of keywords and so we did. Combining high quality content and cutting-edge outreach campaigns we have managed to reach first 3 organic positions in Google search for 112 high search volume converting keywords in just 3 months. 9 months later the website reached the first 3 positions for more than 530 keywords. Today, as of April 2023 they have beaten all competitors and have reached 1st position for 352 keywords and top 3 for 662 keywords while organic traffic keeps going up.

Numbers speak for themselves
1st place: 352+ keywords
Top 3 positions: 662+ keywords
Top 10 positions: 1.416+ keywords
Organic Monthly Traffic: 21.000+ (67%)

High Search Volume Keywords Ranking Top 3 Positions in London
Examples: crazy golf london (22.200 searches), crazy golf (74.000 searches), london crazy golf (22.200 searches), london indoor crazy golf (1.300 searches), crazy golf new brighton (720 searches), outdoor mini golf (720 searches), camden mini golf (590 searches)


> Plonk Golf
> Lithos Digital