In early 2025, Paragon Digital Marketing supported the Keene Ice & Snow Festival, a local community event, through a targeted Meta ad campaign. Facing limited awareness, a small marketing budget, and the seasonal challenge of driving attendance during winter, the festival needed strategic support to grow its visibility. With just $500 in ad spend, we focused on adults aged 25–55 within 50 miles of Keene, NH, as that demographic are most likely to attend a local, family-friendly event.

Using Meta’s engagement objective and optimizing for event responses, we delivered 2,997 responses and 240,719 impressions, at a cost-per-response of just $0.17. The campaign’s success lay in its simplicity and precision, as users were able to express their interest directly with the ad.

Impact & Results
This campaign illustrates the power of digital advertising for connecting users to their community. By investing just $500 in a paid Meta campaign, we helped drive thousands of responses to a free local event, substantially increasing awareness, planning, and attendance. Success indicators for this event include:

• High response rate (2,997 event responses, 46% from out-of-state users within driving distance)
• Low cost-per-response ($0.17)
• High engagement within the boosted event, like community tagging and sharing
• “Paragon’s innovative digital marketing strategies transformed Keene’s Ice & Snow Festival from a sparsely attended event into a regional attraction that’s sold-out local hotels for two years running.” -Mark R., Event Organizer

The campaign drove not only digital engagement, but real-world turnout with organizers reporting higher foot traffic than previous years. More broadly, our strategies have helped transform the Keene Ice & Snow Festival from a sparsely attended event into a regional winter attraction, selling out nearby hotels for two consecutive years.