Robotics Revolution: How Strategic Social Media Transformed an Educational Innovator
When Modular Robotics approached Volume Nine, they had a revolutionary educational product but a lackluster social media presence. Their flagship product, Cubelets, helps children develop critical thinking about design and complexity, yet their digital strategy wasn’t capturing the attention of their target audience—K-8 STEM educators.
Volume Nine implemented a comprehensive social media strategy tailored specifically for educational technology, focusing on platform-specific content optimization, community engagement, and strategic amplification of high-performing posts.
The results were nothing short of transformative:
- 2,288% increase in Facebook impressions
- 2,257% increase in Instagram impressions
- 623% increase in Facebook engagements
- 317% increase in Instagram engagements
These dramatic improvements meant that thousands more educators discovered Cubelets as an innovative teaching tool, creating a vibrant online community of STEM advocates. Beyond the impressive metrics, this social media transformation positioned Modular Robotics as a thought leader in educational technology, amplifying their mission to unlock children’s potential through better thinking tools.
This case study demonstrates how strategic social media management can revolutionize an educational technology brand’s digital presence, ultimately expanding their reach and impact in classrooms nationwide.
