The Australasian Oil and Gas Conference hosts the largest resource businesses from across APAC, and Roobix prepared SMS’ event strategy to make the most of the opportunity.
The main purpose of SMS’ presence was to accomplish two things:
Firstly, to showcase SMS’ key differentiator – its 4D (Four Dimensional) method, in particular its approach to Access Management;
and Secondly, capture attendee interest and inform them of/capture them for a dedicated off-site event where SMS can continue to develop and convert contacts obtained at AOG.
The key objective was to connect attendees to follow up off-site events, providing the opportunity to invite other organisational stakeholders from the businesses present at AOG including executives or decision-makers.