LTA Tennisables is a joyful WebAR experience designed to get 5 to 8-year-olds moving, laughing, and falling in love with tennis. Created for the Lawn Tennis Association in partnership with Deloitte, this playful activation turned collectible character cards into magical digital moments. Each card features a QR code that launches an augmented reality tennis-inspired move, performed by a cast of colorful animated characters for kids to copy.
There’s no app to download and no complex setup. Just instant, browser-based AR that transforms any space into a mini tennis party. Built using Snap Lens Studio and Camera Kit, the experience is lightweight, fast, and accessible to everyone.
Distributed through schools, live tennis events, and starter packs, Tennisables is more than a campaign. It’s a movement to make tennis feel exciting, inclusive, and easy to try.
At a time when many digital experiences are overcomplicated or overwhelming, LTA Tennisables shows the power of simple ideas, smart technology, and a whole lot of joy.
