The Tackle Warehouse is a family-owned fishing retailer with a tight daily budget and a Meta campaign that was not converting. In its first month, cost per purchase sat at $145.15 with just 8 sales. Within 30 days of Excite Media restructuring targeting, refining creative and fixing the cart abandonment flow, cost per purchase dropped to $38.91, a 73% reduction, and revenue rose to $8,053.27 on $1,134.64 in ad spend. That’s a 7.1x ROAS, on $38 a day.