Stabilizing Boost Auto Parts’ RoAS, and Increasing Profitable Revenue Through Paid Media

Boost Auto Parts is a leading online retailer of aftermarket auto parts and accessories. They were looking to increase their online sales and revenue through paid media advertising. To achieve these objectives, we developed a paid media strategy that included search engine advertising on Google Ads Search and Shopping and drove product awareness through YouTube Ads. We created highly targeted campaigns that focused on reaching potential customers who were interested in, and in-market for Boost Auto Parts’ product offerings, while also re-engaging users who had previously visited the Boost Auto Parts website.