In the face of a downturn in the real estate market, SOLD.com needed to pivot their strategy to remain profitable. Collaborating with 97th Floor, they struck gold by wooing real estate agents with an innovative, gamified campaign, unlocking a fresh revenue stream. Now, they’re not just surviving but thriving, expanding their offerings to a new market even in a slow housing market.
SOLD.com offers free services to home sellers. Since COVID, interest rates and housing prices have inflated. Changes in Meta’s ad policies made it impossible for SOLD.com to target using phone numbers or zip codes, crucial information for setting appointments.
SOLD needed a new revenue stream to remain profitable.
SOLD had a portion of its website dedicated to agents but had never explored it as a revenue stream. We decided to focus here.
We created a gamified dashboard showing agents’ closed deals, their offered percentage, uncontacted deals, conversions, and successful closings. This showed that SOLD.com provides quality leads that close. Now we needed to get traffic.
We wrote FB ads for the audience and ran A/B testing to refine messaging.
In just 2 months, SOLD’s Facebook ads went from a 40% to a 362% ROI. The page’s conversion rate went from 5.8% to 13.3%.
The campaign is so profitable that SOLD is expanding with a new lender platform even in a sluggish real estate market.
