The Sun Vitamin

Advertising & Marketing | Brand Strategy

Haliborange VitaMelle is a vitamin supplement and it is the Eurospital’s flagship product.

The goal was to go beyond the idea that VitaMelle was just a prescription drug and make it become charming at the children’ eyes by developing a new packaging.

In order to accomplish our goal, we created 3 characters: Hal, Vito and Mella which names recall the name of the brand itself ( Haliborange VitaMelle) and better interpret its essence, that is being able to talk to children trough a phantasy world made with colors.


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