CAPSBOLD‘s dynamic 360-marketing campaign and creative concepts helped to increase sales at the Reflect Festival by 57% and boosted brand awareness in the EMEA region.

The mission of CAPSBOLD was both complex and challenging: within just four months, we needed to attract thousands of attendees to the Reflect Festival, boost brand awareness in the EMEA region, and reinforce the festival’s image as a leading tech event. We had to find innovative and creative solutions to enhance Reflect’s brand image while focusing on performance to deliver solid sales and conversion results. Our team started with a deep market analysis, brainstormed creative ideas based on research findings, and launched a complex, effective campaign across multiple channels to ensure success!