OJ Pippin Homes is a family-owned Queensland builder with a goal to build 100 homes a year. They were only reaching 60, held back by a sales pipeline of just 2 to 3 enquiries per week and a marketing approach that led with features instead of the customer.
When they came to Gordon Digital in June 2025, we flipped their whole approach.
Rather than working on individual channels separately, we put their dream customer at the centre, got deeply clear on who that customer was, and mapped their entire decision-making journey from the first moment of dreaming through to signing a contract. Only then did we think about channels.
From there, every platform and every message was deliberately mapped to a stage of that journey. Meta attracted and inspired prospects who weren’t actively searching yet. Content partnerships built credibility within home design conversations. SEO engaged and educated prospects as they started researching. Social proof satisfied their concerns at the decision stage. Google and Meta Ads along with a qualifying landing page captured demand with pre-qualified enquiries only.
Every channel had a role. Every message spoke to a specific stage. Every piece of creative tied back to the brand and its commercial goals.
The result is a brand that is known, trusted, and consistently in front of the right customer. From 9 leads in June 2025 to a consistent 130 to 140 qualified enquiries every month, OJ Pippin’s sales team is now signing 8 to 12 contract deposits monthly, on track to hit 100 homes and potentially exceed it.
