Relaunching a Company Bold Enough to Ask Hard Questions: Momentive

Advertising & Marketing | Brand Strategy

In the 20+ years since its inception, SurveyMonkey defined a business category, helping people answer 55 billion questions and spreading the power of feedback across the world. But as the business evolved and its portfolio expanded, there was a need to rebrand the company under a new name that emboldens its mission and ambitions for the future. It led the brand to partner across PMG’s data, strategy, creative, and media teams to launch a new brand to inspire action: Momentive.

Credits

> Momentive
> PMG

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