This social media campaign was developed for Orange County Health Care Agency to educate and increase awareness among Orange County teens about the dangers of misusing prescription opioids. These short, eye-catching video ads are designed with an authentic style — looking like something teens would make and upload themselves on social media to share a talent they have, something cool they can do or just having fun with friends – and include facts that emphasize the dangers of misusing prescription opioids with the message “Life Is Greater Than Drugs.”
The campaign encourages youth to choose an active, positive lifestyle instead of misusing prescription opioids. The media reaches youth where they spend much of their time – online and social media with Instagram, TikTok and Snap Chat as the primary platforms as well advertising on YouTube and other popular channels among youth. Ads link to lifeisgreatthandrugs.com, providing information on the risks of misusing prescription opioids, activities that are safe and productive ways to feel good and videos to share with their friends.