BlueLinx is America’s leading building products distributor, and they came to Dragon Army with a new vision for driving thier success forward. We initiated an expansive rebrand for BlueLinx that encompassed a full rethinking of their verbal and visual identity. Our research-driven strategy included extensive stakeholder interviews, surveys, and market research. We took those insights and created key brand assets, including brand guidelines, a brand launch marketing strategy, and key assets for their marketing team. The end result was a fully refreshed brand and launch strategy that brought increased awareness, traffic, and sales to the BlueLinx brand.