Shop Local RI
07/07/2023Relaunching the Brand of a Leading Building Products Distributor
07/07/2023
CATEGORY
Advertising & Marketing
BlueLinx is America’s leading building products distributor, and they came to Dragon Army with a new vision for driving thier success forward. We initiated an expansive rebrand for BlueLinx that encompassed a full rethinking of their verbal and visual identity. Our research-driven strategy included extensive stakeholder interviews, surveys, and market research. We took those insights and created key brand assets, including brand guidelines, a brand launch marketing strategy, and key assets for their marketing team. The end result was a fully refreshed brand and launch strategy that brought increased awareness, traffic, and sales to the BlueLinx brand.
Browse Other Winners
Video & Podcast
Activism
Interview
Website
Financial Services
Insurance
Advertising & Marketing
Social Campaign
Website
Religion
Spirituality
Advertising & Marketing
Brand Strategy
Apps & Mobile
Telecommunications
Video & Podcast
Motion Graphics & Effects
T
by TinBug Design Studios
United States
09
Advertising & Marketing
SEO
Website
eCommerce Platform
T
by Temper And Forge, LLC
United States
09
C
by Catalyst Marketing Agency
United Kingdom
09
Advertising & Marketing
Marketing Effectiveness
Advertising & Marketing
Video Advertising