The client was grappling with a significant SEO issue that was hampering their visibility on search engine result pages. Their website was bloated with numerous ’empty’ product pages, which had previously hosted products, but were now devoid of valuable content. This excess number of product pages was leading to issues with crawl budget, which in turn was causing lower SERP rankings.
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The 20th Web Excellence Awards
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Deadline: December 11, 2026 30 days left