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Season 17 Winner

SEO Optimization and Web Design

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Web Excellence Awards Winner, Season 17
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By blending clean, modern design with a data-driven SEO strategy, Quest transformed its website into a performance powerhouse built for both beauty and usability. The new design emphasizes simplicity and clarity, featuring white space and Quest’s signature red and blue palette as a visual nod to the movement and purity of water.

Every element was reimagined for the user. Navigation was simplified so visitors can make a purchase from anywhere on the site, while upgraded imagery and faster load times create a more immersive and trustworthy experience. The redesign delivers not just a visual refresh but a meaningful improvement in how users interact, explore, and convert.

Behind the visuals, a comprehensive SEO and conversion strategy powered the transformation. The team refined page titles, meta descriptions, and on-page content, closing competitive gaps and improving clarity. A switch to a faster, more flexible page builder further boosted performance and technical SEO health.

The result is a site that doesn’t just look better; it performs better. Quest achieved a 493% increase in organic traffic and an 82% rise in revenue, reflecting the strength of a strategy where thoughtful design and purposeful optimization come together to create real business impact.

Quest Expeditions

The 20th Web Excellence Awards

Your project could be next

Enter your best work in the 20th Web Excellence Awards.

Deadline: December 11, 2026 30 days left