The Great British Awning & Blind Company makes premium, British-manufactured awnings, pergolas, glass verandas and blinds, built on over 40 years of experience and a loyal customer base. Their marketing had leaned heavily on word of mouth and show appearances, so One2create set out to build digital into a genuine growth channel with a strategy that could prove its own worth in hard numbers.
The agency rebuilt the SEO and content strategy around the real questions homeowners ask before making a big garden purchase, refined landing pages and campaigns product by product, and moved early on to AI Search Optimisation to get the brand picked up within Google’s AI Overviews ahead of the wider sector. Paid and organic activity were planned to build momentum well ahead of each buying season, so the business was ready and visible exactly when demand started to climb.
Digital marketing sales have grown from under 10% of total turnover to 35%, and digital sales in the first half of 2026 have already overtaken the whole of 2025. Google Ads impressions are up 2.61 million and clicks up 59,400, while the average cost per click has dropped to 46p and total spend has come down. Organic search traffic has grown 40.6% over the same period, and the brand now appears as a leading source within Google’s AI Overviews.
