Higgins Coatings had a problem: half of their website was modern, half was trapped in 2010. We were tasked with transforming their entire digital presence into a platform worthy of their 75-year legacy.
Our approach was methodical yet bold. We began by listening – installing HotJar to capture hundreds of user sessions, understanding how customers navigated between the old and new and identifying where they struggled. These insights shaped everything that followed.
We reimagined the site to put projects first, showing the breadth of Higgins’ work and positioning them as complete building maintenance partners beyond just painting.
Perhaps most importantly, we built for Higgins’ future. The new website accommodates services not yet launched, supports their national expansion, and empowers their team with intuitive content tools.
Higgins now offers a seamless digital experience where 500+ pages live harmoniously under one roof, and Australia’s most trusted painting company finally has a digital presence that matches their real-world reputation. Heritage preserved. Future secured. Excellence delivered.
