Heroes
The Boys & Girls Clubs of Capistrano Valley

The Boys & Girls Clubs of Capistrano Valley suffered a significant blow to their budget due to the pandemic and the cancellation of key fundraising events. Our video campaign and landing page called the “Heroes Campaign” helped them exceed their pre-pandemic annual fundraising goal by 27% despite the cancellation of all fundraising events. The campaign consisted of a PSA on Cox, Facebook advertising to the landing page and email marketing to their base.