Give Every PET Bottle a New Life

The return rate for recycling PET bottles has been stagnating in Switzerland for years at around 82%. In order to raise awareness of the issue, a cross-channel campaign was to be developed that would transform the PET cycle into a digital and contemporary form. The Zurich agency ROSAROT then developed an OOH campaign including a landing page on which the PET recycling cycle can be discovered in a playful way and a PET bottle can be recycled online via gamification elements.