The event for the Girella Motta chocolate snack targeted the 18-35 age group and achieved astounding results: 1 village (with the same name as the product) where everyday life was turned upside down for a day, dozens of local businesses that participated, more than 10,000 actively engaged individuals, over 15,000 Girella snacks consumed, and more than 25,000 gadgets distributed. On-site influencers, sampling, challenges, street artist show, photobooth, concert with famous artists, and live TV broadcast on RTL 102.5 and national Italian TV.
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