Most cannabis brands cannot run direct-response ads on Meta. No product photos, no “buy now” language, no standard retargeting, and one compliance misstep can mean a permanently suspended account. Cannabis Creative Group built a Meta advertising program for Fine Fettle, an 11-location multi-state dispensary operator across Connecticut and Massachusetts, that works inside those restrictions and still converts.
Over 19 months, the campaigns generated $6.40 million in revenue on $56K in spend, a 114.25x return, from 160,618 tracked purchases and 8.66 million impressions, with the ad account never restricted or suspended. Facebook drove $4.52 million of that revenue from high-intent shoppers. Instagram added another $1.16 million by reaching a newer audience.
The program shows what compliant performance marketing can look like in one of the most regulated ad environments in the country.
