Ford Motor Company is a top vehicle manufacturer in the United States, founded more than 120 years ago. The Ford brand is best known for pickup trucks, the Bronco, and the beloved Mustang. In addition to the vehicles themselves, Ford sells accessories for each of those vehicles and maintains an ecommerce website containing those products. Throughout 2024, the VML organic search team assisted in migrating and redesigning this Ford Accessories website from a subdomain to a new folder structure under ford.com. The objective of the project was to build a top-notch, highly discoverable ecommerce website. The major goal for the new Accessories site was to function efficiently and increase its degree of organic discoverability. Key principles in both technical and on-page SEO were incorporated throughout the project, which included steady and constant communication with the Ford IT team. Just months after launch, we delivered impeccable results, including a 51% increase in organic clicks, 279% increase in impressions, and 56% increase in revenue.