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Web Excellence Awards

Advertising & Marketing

In the Advertising & Marketing category, the focus is on strategic communication methods used to promote products or services to specific audiences. Key characteristics include creativity, timeliness, targeting, consistency, and measurability. Advertising serves to inform and persuade consumers, leveraging various media formats to enhance brand recognition and drive consumer behavior.
312 winners in Advertising & Marketing, recognized by the Web Excellence Awards.
  • Subcategories (44)
  • Ingredients without boundaries – KO Websites Launches Brand Refresh and New Website for BayCo Foods KO Websites recently completed a full brand overhaul for BayCo Foods, a B2B food distribution company serving food processors and artisan bakers throughout the Western US — covering everything from logo redesign and tagline development
    Rethinking Email Communication for Agriculture: Hyper-Personalized. Data-Driven. Dynamic. For our client in the agricultural sector, we’ve built a cutting-edge email campaign solution that delivers hyper-personalized, highly dynamic content directly to farmers—precisely tailored to their region, crop types, and current growing conditions. Each email compiles real-time data from multiple expert sources
    We increased rankings by 188 places in Google, 150 places in Google Maps, and 504 places on Bing through SEO efforts. This resulted in a 1900% increase in organic traffic, starting at 726 visits/month, and going up to 14,194 visits/month. Beehive Plumbing is now the premier plumbing company in the greater Salt
    Belkins is the most customer-reviewed lead generation agency in the United States, with 600+ five-star reviews across Clutch, G2, and Trustpilot. The agency works with companies across different industries and sizes to help them build predictable sales pipelines through tailored, full-funnel appointment-setting programs. Its core expertise is outbound: cold email,
    For over 25 years Belmont Village has safely delivered an unparalleled senior living experience for thousands of families. With a focus on educating seniors and their families about their options for independent living, assisted living, and memory care, Belmont Village engaged Raven Creative to design a series of informative e-books.
    Raven Creative supported Belmont Village Senior Living with their hiring efforts for newly constructed communities, with the objective of attracting job applicants looking for a rewarding career in care or hospitality. We set out to create a set of static and looping display ads that support Belmont’s recruitment efforts by targeting
    In a highly competitive home services market, Beltz Home Service Co. needed more than visibility. They needed results. CAMP Digital transformed organic search into a high-performing growth engine by aligning SEO strategy with real customer intent and conversion behavior. Through targeted content, optimized service pages, technical improvements, and streamlined user
    The concept is based on the idea of the infinity symbol with the amendment of the letter B, which conveys a sense of timelessness and well-being. The idea behind the concept was to allow for a flexible logo that provided enough information on the business owner and their mission, while
    Best Western Hotels & Resorts brought on PMG to help shape the brand’s digital transformation and help the company evolve to embrace digital. The partnership began just as the global pandemic was giving rise to an unprecedented downturn in business and leisure travel. To help pave the road to recovery, Best Western leaned
    Discover how Admiral Media took user acquisition to new heights for BIGVU‘s on TikTok! Witness the game-changing tactics that skyrocketed their KPIs and user acquisition. Learn how innovative strategies, creator collaborations, and performance-driven approaches led to a triumphant transformation on TikTok.
    A fast-paced video giving social media users a glimpse at the brand identity of a new restaurant concept—a diner, but made finer. Billy G’s, an established restaurant brand, was opening a new concept. The restaurant would be like a beloved diner—but made finer. Our team developed a brand identity inspired
    Advance Online transformed Black Country Skip Hire‘s digital presence, turning a flagging website into a lead-generation machine that delivered over 8,000 enquiries in 12 months. Situation When Black Country Skip Hire approached Advance Online, calls had plateaued at just 60 per month and organic visibility was minimal. They needed a
    THE VAN is the best of Blumhouse—delivered straight to your inbox. Created by Blumhouse, the world’s leading horror company, THE VAN connects hundreds of thousands of horror fans with insider access to: First looks, new trailer drops, and behind-the-scenes exclusives Breaking news on game launches Invites to special screenings and
    Finance apps are a booming business, and the competition is fierce. This has made it easier for the average joe to get started on a journey of financial investment, but many feel that they lack the knowledge and experience to take that first step with confidence. Finance and trading app Capital.com understood
    Harvest and Mill was grappling with several critical challenges that hindered their growth. These included issues with brand positioning, where the brand struggled to differentiate itself in a crowded market, leading to difficulties in establishing a unique value proposition. Revenue a n d efficiency were significant concerns, with the company
    Strike Digital was founded in Dublin, Ireland 3 years ago by two childhood friends who worked together at Meta. Today, Strike is a team of 6 specialists who hold themselves directly accountable for their results. We focus on scaling international brands online using multi-channel advertising. Brastop looked to Strike to organise the ad
    Mindgrub collaborated with the Baltimore Symphony Orchestra (BSO) to explore the convergence of art and AI in a unique event. We utilized Anticipation and AIVA, AI tools working with AWS technology, while Lilypond converted audio files to sheet music. BSO musicians adapted to interpret AI-generated compositions in live performances. Additionally,
    We did a complete rebrand of a 35-year-old HVAC company. We redesigned their logo, website, and social media platforms with a new, fresh color scheme and developed a new slogan/ catchphrase for them, “Be Comfortable”. We incorporated this slogan in all their advertising efforts from TV, radio and all online and social
    Creating campaigns with purely educational purpose – to raise awareness about the Polycystic Ovary Syndrome and help women find valuable information and answers to (sometimes) uncomfortable and unclear questions from specialists in the area. With our expertise in social media we managed to engage and support thousands of women by
    Because of COVID-19 and the impact it has had on our entire organization, particularly our women engineers, we decided to do something a little bit different this year for International Women in Engineering Day. We asked our women engineers to share with us the essence of their ‘new normal,’ and
    In 2020, Smart Foodservice was acquired by US Foods® and rebranded to CHEF’STORE®. Mad Fish Digital was hired to provide technical SEO support to ensure that the website and brand name were migrated successfully. Our goal was to establish the CHEF’STORE® brand, maintain its current client base, and mitigate any
    A purpose-built digital platform for the Coastal States Organization — giving federal coastline protection and preservation efforts a visual, interactive home that brings policy and funding to life.
    The Coca-Cola Company and Chili’s® Grill & Bar “3 for Me Remix” music video clip with 16X Grammy-nominated R&B Artist, Brian McKnight.
    Experience the power and functionality of Cochlear implantable hearing solutions through an immersive, interactive digital experience showcasing how Cochlear products work and are inserted.
    Meet Castle Incognito, where the Romanian teammates from Cognizant Softvision were invited to a dream night at Banffy Castle in Bonțida, Romania, when we hosted our very own music festival. The event was a rare, out-of-the-box team-building opportunity; a full day and night of personalized experiences, live music and many
    The 7th annual Cognizant Softvision Programmers’ Week was a six-day event for developers and software engineers from around the world. The 2021 event featured internal and external discussions and courses organized by one technology per day, centered on professional development, training, industry knowledge and various trending technologies, giving attendees invaluable knowledge and
    Come Alive is a highly successful production with a fixed ticket supply. Altair Media‘s proprietary suite of specialist AI agents worked alongside the agency’s media experts to deliver deeper audience insight, more effective creative, and smarter campaign optimisation, bringing greater efficiency and clarity to the team’s decision-making.
    Search Garden helped Community Food Runners move beyond “set it and forget it” SEO by building a scalable technical foundation and applying a modern SEO and GEO strategy. The result was a 156% increase in organic traffic, a ~2.3 second page speed improvement, and a 34% lift in conversions, giving
    Strategy, Audience and Goals When Neon Ambition began working with Benloch Ranch, a master planned community near Park City, UT, its website consisted simply of brochureware. Search engine optimization elements were missing, as were calls to action. In short, their digital presence wasn’t serving them well and represented a missed opportunity to get
    Background: Corix is a leading North American thermal energy company that delivers safe, cost-effective, and sustainable district energy services. With decades of experience in utility development, ownership, and operations, Corix services everything from single-site operations to master-planned communities and redevelopments to entire city-scale downtown areas. The Challenge: On April 1,