When Apex Clean Air came to us in early 2024, their social media wasn’t doing much for them. They posted occasionally, mostly sharing customer reviews and generic stock photos with their logo, but they weren’t seeing much engagement or growth. They had a good business, but their online presence didn’t reflect that.
We changed that by giving them a clear strategy, a strong brand identity, and a targeted ad campaign to reach the right people.
First, we created a mix of engaging content—before-and-after photos, HVAC tips, myth-busting posts, and behind-the-scenes looks at their team. This made their page more informative and relatable, rather than just another business selling a service.
Next, we branded everything—using their signature dark blue and light blue colors, a clean font, and actual photos of their team and customers. This made their posts look professional and recognizable.
To ensure people saw their content, we boosted every post and ran Facebook audience campaigns in their service areas. We also targeted Denver, Salt Lake City, and Colorado Springs homeowners, ensuring Apex Clean Air stayed in front of the right audience.
The results? 1,751 new followers, 18.37 million impressions, and a stronger, more trusted brand. Their posts now get real engagement, their brand is well-known in their key markets, and their social media is a fundamental tool for business growth—not just an afterthought.
We took what was once a basic, low-performing social media presence and turned it into a valuable marketing asset that drives awareness and trust.
