Naturelize Campaign
14/01/2024BOSS – Dealer Automation Field Sales
14/01/2024
CATEGORY
Advertising & Marketing
ARU is an Italian eyewear brand that stands out for qualitative materials, refined design and attention to details. Brand strategy was designed to develop ARU and strengthen its value, talking with the audience in the right way and achieving measurable business objectives. We also emphasized on brand strength to place collection in the stores and to engage international distributors with a parallel strategy. Results were extremely satisfying with many requests from different channels.
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